Book Review: Blue Ocean Shift: Beyond Competing

Authors

  • ‪Chanattee Poompurk‬ Faculty of Management, Phranakhon Si Ayutthaya Rajabhat University

Keywords:

Book Review, Blue Ocean Shift

References

Kim, W. C., & Mauborgne, R. (2017). Blue ocean shift beyond competing. New York: Hachette Books.

Additional Files

Published

30.06.2021

How to Cite

POOMPURK‬, ‪Chanattee . Book Review: Blue Ocean Shift: Beyond Competing . RMUTT Global Business and Economics Review, Pathum Thani, Thailand, v. 16, n. 1, p. 111–112, 2021. Disponível em: https://so03.tci-thaijo.org/index.php/RMUTT-Gber/article/view/253499. Acesso em: 8 may. 2024.