The Potential of Golf in Thailand: Becoming a Destination for Foreign Golfers
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Abstract
This study aimed to explore the revisit intention behavior of foreign golfers in Thailand by analyzing the frequency of revisits, memorable golfing experiences, and the intention to revisit. It also investigated the impact of word-of-mouth communication on promoting golf tourism in Thailand. Data were collected through questionnaires from 556 foreign amateur golfers who played at 10 internationally standardized golf courses located in key tourist provinces. Descriptive statistical methods were employed for data analysis. The findings revealed that most foreign golfers had good memorable and impressive experiences while golfing in Thailand and showed a high level of intention to revisit. Notably, the group that had visited more than five times constituted the largest portion of the sample. Furthermore, word of mouth communication played a significant role in promoting golf tourism, as golfers were highly likely to recommend and encourage their friends and family to visit and play golf in Thailand. This study suggests that relevant government agencies should utilize these findings in developing policies and marketing strategies to promote golf tourism. Additionally, enhancing travel facilitation measures for foreign golfers is essential to strengthen Thailand's competitiveness as a premier international golf destination.
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Critical thinking in journals is the right of the author. The Association of Health Education, Physical Education and Recreation of Thailand is not always required, to create diversity in ideas and creativity.
ความคิด ข้อวิพากษ์ในวารสารเป้นสิทธิของผู้เขียน สมาคมสุขศึกษา พลศึกษา และสันทนาการแห่งประเทศไทยไม่จำเป็นต้องเห็นชอบด้วยเสมอไป เพื่อให้เกิดความหลากหลายในความคิดและความสร้างสรรค์
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