A Study of Guidelines for the Development of Sports Clinic in Thailand

Abstract

          The purpose of this research was to study the characteristics of a sports clinic. and to study the guidelines for the development of sports clinics in Thailand, it is qualitative research, which is divided into 2 phases of research. Phase 1 is qualitative data collection. With in-depth interview methods by experts specializing in nine of those who have expertise in and are potently engaged with sports medicine and public health fitness, as well as equipment and facilities, Phase 2 is qualitative data collection. With in-depth interview methods by experts specializing in nine of those who have expertise in sports managers, sports business owners, or marketers in sports clinics, Tools for Data Collection in both phases, there were interviews protocol. Research tool and quality testing was examined by means of content validity verification and interview trials. It was found that the characteristics of a sports clinic were divided into 2 parts: the common features of sports clinic structures, which included 1) physical structure,   2) organizational structure, and 3) the service structure of the sports clinic. Besides, service standards in sports clinics were found to be involved with 1) Process Standards, 2) Personnel Standards, 3) Facility Standards, and 4) Service Quality Standards. Several suggestive ways of developing the sports clinics in Thailand were found, including but not limited to, 1) the development of marketing and public relations, 2) the development of sports clinic services, 3) sports clinic personnel development, and 4) the development of sports clinic facilities.