Development on Online Marketing Channel for Turmeric Essential Oil from Rai Taharn San Pracha Organic Farming Professional Community Enterprise, Nikhom Sang Ton-Eng Sub-district, Mueang District, Lop Buri Province

Abstract

The objectives of this research were to 1) study and evaluate the potential of the Rai Thahan San Pracha organic farming professional community enterprise, Nikhom Sang Ton-Eng sub-district, Mueang district, Lopburi province and 2) develop online marketing channels for turmeric essential oil products. The research tool was a semi-structured interview. The target were 20 members. Data was collected through in-depth interviews. Research was operated since January-October 2022. Research Results found that: 
            1) Assessment of the potential of community enterprise groups on management aspect, there was a clear separation of duties and responsibilities. Members had the opportunity to express their opinions and participate in decision making. Production aspect, raw materials were grown using organic farming, giving a competitive advantage in marketing, a network that provides support, products are diverse,
and finance has working capital from fundraising by group members. 2) Development of online marketing channels, it was found that distribution channels through retail stores in tourist attractions, opening sales outlets supported by the government and Lopburi province souvenir page. The distribution of products has not yet reached the consumer group as it should. Distribution through online marketing channels is still inconsistent because members lack of basic knowledge about online marketing. Online marketing
channels can only use the Line application to sell products which was only sold to a known group.
Members receive training in developing online marketing channels through Facebook pages which members who perform marketing duties being responsible. The members continuously post contents once a week about products, training, and seasonal promotions.This causes an increase in sales by 30%.