Journal of Roi Et Rajabhat University

Proactive Management in Higher Education: A Strategic Framework for Sustainable Development

Sutida Lekawattana — 2025-12-30

This article aimed to analyze and synthesize knowledge on proactive management in higher education, drawing on Snyder’s (2019) narrative literature review framework. The study systematically reviewed 30 peer-reviewed academic articles published between 2020-2025. The findings indicate that proactive management is grounded in strategic foresight, anticipatory planning, and preventive decision-making. These elements collectively enhance institutional sustainability and adaptability amid dynamic changes in the educational sector. The synthesized body of knowledge is structured into five dimensions: core concepts, key components, strategic outcomes, proactive leadership, and practical applications. Based on this analysis, the article proposes a three-dimensional conceptual framework that explains the systemic relationships among foundational concepts, internal mechanisms, and strategic outcomes within universities. In addition, it offers policy recommendations, implementation strategies, and future research directions to support the transformation of higher education institutions from reactive entities into sustainable, proactive academic organizations capable of anticipating and responding to emerging challenges.

Cultivating Good Character Traits in Early Childhood through the Storybook Series "Nhoo Bualai and Nhoo Saipin with Good Habits"

Wantaneeya Thayida — 2025-12-30

This research aimed to: 1) study the positive character traits of early childhood using the storybook series "Nhoo Bualai and Nhoo Saipin with Good Habits" through a pre-experimental research design using
a one-group pretest-posttest design, and 2) compare the positive character traits of early childhood children before and after the experiment using the same storybook series. The sample group consisted of 6 early childhood children aged 5–6 years old, currently studying in Kindergarten 3, Semester 2, Academic Year 2023 at Nong Saeng School, under the Sakon Nakhon Primary Educational Service Area Office 2. The sample was selected through purposive sampling. The experimental period lasted for 8 weeks, with sessions conducted
3 times per week and 30 minutes per day. The research instruments included the "Nhoo Bualai and Nhoo Saipin with Good Habits" storybook set and an observation form for assessing positive character traits in early childhood. Statistics used for data analysis were mean, standard deviation, percentage, and dependent sample t-test.

The research results found that 1) Positive character traits in early childhood, fostered through the storybook series, were most prominently observed during the storytelling activities across all 8 stories, 2 areas were discipline and honesty. 2) A comparison between pre- experiment and post-experiment scores showed that the children’s positive behavior scores significantly increased after the storytelling activities (pre-test mean = 7.82, post-test mean = 13.16, score difference =11.83. The pre-test scores were different from the post-test scores. Therefore, it can be concluded that the positive character traits of early childhood after the experiment increased significantly at the .05 level.

The Results of Organizing Experiences Based on Jitsueksa Concepts to Enhance Growth Mindset Characteristics of Early Childhood

Sirinya Rachadet — 2025-12-30

This research objectives were: 1) to investigate the process of organizing experiences based on Jitsueksa concepts to enhance growth mindset characteristics of early childhood, and 2) to compare the growth mindset characteristics of early childhood before and after attending organizing experiences based on the Jitsueksa concept. The target group consisted of 15 of year 2 early childhood, Semester 2, Academic Year 2024 at Ban Nongjik School under the Office of Mahasarakham Primary Educational Service Area 1. The research instruments included: 1) eight learning experience units, each unit comprising five lesson plans, totally 40 plans, which overall appropriateness was at the highest level (= 4.60, S.D. = 0.59); and 2) an assessment form of growth mindset characteristics which index of congruent was during 0.80 to 1.00. Statistics used were mean, standard deviation, and percentage.

The research results were: 1) the experience organization process based on Jitsueksa concepts comprised three main steps: 1.1) step of preparing the mental state, 1.2) the activities step, divided into three sub-steps: stimulating, connecting, and applying, and 1.3) reflection; 2) The characteristics of early childhoods’ growth mindset before experiment was at a moderate level (=26.00, S.D. = 1.88), whereas after the experiment, it was at a good level (=45.00, S.D. = 1.81) This indicated that the children’s growth mindset was higher which progress of 35.18 percentage.

Factors of Social Media Influencers Affecting Online Clothing Purchase Decisions among Generation Y and Z Consumers in Thailand

Aungkrit Wongprasit — 2025-12-30

This research aimed to 1) study clothing purchasing behaviors of Generation Y and Generation Z consumers in Thailand and 2) analyze factors of social media influencers’ affecting decisions to purchase clothing. This research employed a quantitative research design using an online questionnaire as a tool to collect data from a sample group of 400 consumers who intended to purchase clothing online. Data analysis used descriptive statistics, including frequency, percentage, mean, and standard deviation. Multiple regression analysis was applied to test the hypotheses.

The research results are as follows. 1) The top 3 clothing purchasing behaviors of Generation Y and Generation Z consumers in Thailand were 1.1) consumers tended to purchase clothing based on influencers who dressed in styles that they liked, 1.2) consumers tended to purchase clothing based on influencers that they personally liked, and 1.3) consumers were willing to support influencers who were involved in creating environmental sustainability. 2) The factors of social media influencers affecting decisions to purchase clothing online of Generation Y and Generation Z included credibility, expertise, and consistency, which had positive effects on purchasing decisions, with a statistical significance at a level of 0.05.

The Results of Problem-based Learning Experiences Management Towards the Mental Toughness of Early Childhood

Krittika Kangkonnok — 2025-12-30

This pre-experimental research objectives were 1) to analyze the process of problem-based learning experiences management towards the mental toughness of early childhood; and 2) to compare the mental toughness of early childhood before and after attending problem-based learning experiences management. The target group was 9 early childhood, aged 5-6 years from Ban Kha Thung Muang Non Si Sombun School, second semester of the academic year 2024, obtained purposively. The research instruments consisted of 1) 24 learning experiences plans, which were at the most appropriate level and 2) an assessment form for early childhood mental toughness, which had an index of congruence (IOC) of 0.95. The data were analyzed by using mean, standard deviation, and percentage

The research results revealed that 1) the problem-based learning experiences management consisted of six steps: 1.1) problem definition, 1.2) problem understanding, 1.3) research, 1.4) knowledge synthesis, 1.5) conclusion and evaluation of the answers, and 1.6) presentation, and evaluation of the results. 2) Before the learning experiences management, early childhood had a moderate level of mental toughness. After attending learning experiences management, early childhood had a good level of mental toughness. These results indicated that problem-based learning experiences management effectively enhance mental toughness of early childhood.

The Effects of Activity Implementation Based on the Philosophy of Sufficiency Economy Integrated with Simulated Situations on Early Childhood Financial Literacy

Wasana Mesken — 2025-12-30

This study employed a pre-experimental research design with the aim of 1) examining the implementation process of activities grounded in the Philosophy of Sufficiency Economy combined with simulation-based learning, as well as 2) investigating the differences in early childhood financial literacy before and after participation in the activity program. The participants were thirteen children aged 5–6 years enrolled in Kindergarten Year 3 at Ban Khok Phak Hom School, under the Office of Udon Thani Primary Educational Service Area 1, during the second semester of the 2024 academic year. The sample was selected through purposive sampling, and the researcher, who served as the classroom teacher, collected all data directly. The research utilized a set of 32 activity plans, which were evaluated as highly appropriate (= 4.97, S.D. = 0.13), together with a 45-item financial literacy test demonstrating item–objective congruence values ranging between 0.80 and 1.00. Data analysis employed mean scores, standard deviations, and percentages.

The results of the study revealed that 1) the implementation process of the activities based on the Philosophy of Sufficiency Economy integrated with simulated situations consisted of three stages:
1.1) the preparation stage, which focused on motivating and preparing learners for engagement; 1.2) the learning process stage, which comprised three sub-components—reasonableness, moderation, and the development of resilience through simulated situations. The simulated situations themselves included preparation, scenario presentation, role selection, activity implementation, and application and transfer of learning; and
1.3) the conclusion and reflection stage, which encompassed lesson summarization and reflection
on learning outcomes. Furthermore, 2) prior to the implementation of the activities, the children demonstrated a fair level of financial literacy (= 19.23, S.D. = 1.55), whereas after participating in
the activities, their financial literacy increased to a very good level (= 43.92, S.D. = 4.26). These findings indicate that the children’s financial literacy improved following the intervention.

The Effectiveness of Communicative Language Teaching Combined with Unscripted Role-Play Activities in Developing Business Speaking Skills among Third-Year Undergraduate Students

Anchanida Wankong — 2025-12-30

The objectives of this research were to: 1) compare students’ business speaking ability before and after instruction based on the Communicative Language Teaching (CLT) approach integrated with unscripted role-play activities, and 2) examine students’satisfaction with the instructional approach based on CLT combined with unscripted role-play activities. The sample consisted of fourteen third-year English majors from the Faculty of Humanities at Mahamakut Buddhist University who were enrolled in HU 2047 Business English. The participants were selected through purposive sampling.The research instruments included: 1) five lesson plans designed to enhance business speaking skills; 2) a pre- and post-test for measuring business speaking ability; 3) an analytic rating scale for assessing business speaking performance; and 4) a satisfaction questionnaire measuring students’ perceptions toward the use of unscripted role-play activities in the instructional process. The basic statistical methods used for data analysis were mean, standard deviation, and the dependent t-test.

The research findings revealed that: 1) the business speaking ability of third-year students after receiving instruction through the CLT approach integrated with unscripted role-play activities was significantly higher than before the intervention at the .05 level; and 2) the students’ satisfaction with the CLT-based instruction incorporating unscripted role-play activities for developing business speaking skills was at the highest level.

Teachers’ Questioning to Promote Students’ Problem Posing in Mathematics Classroom

Watcharin Chansamran — 2025-12-30

This study aimed to analyze teachers’ questions posing to promote students posing their own mathematical problems in the classroom. The research employed protocol analysis and descriptive narrative within the framework of lesson study and open approach. The target groups comprised 37 grade 4 students and one teacher of the first semester in academic year 2024, Khon Kaen University Demonstration School (Primary) (Mor Din Daeng) Research instruments were seven lesson plans on single-digit division, field notes, video recordings, and still photographs.

The research results revealed four types of teacher questions that effectively support mathematical problem posing: 1) information-gathering questions, prompted students to explore the problem situation and instructional materials, leading them to identify their own mathematical problems; 2) probing-thinking questions, which enabled students to explain and expand their understanding of division, as they engaged directly with the problems and internalized them; 3) mathematics-structuring questions, which helped students articulate the structure of division and connect their ideas with underlying mathematical principles; and 4) reflective and justification questions, which encouraged students to justify their approaches, argue for the correctness of their solutions, and validate their ideas with logical reasoning.

A Study of Standard Time in the Product Packaging Process: A Case Study of ABC Company

Jiranan Srichanon — 2025-12-30

This study aimed to examine the workflow and operational characteristics of the packaging process at ABC Co., Ltd., a manufacturer of medical devices and electronic components. It also sought to measure and establish the standard time for the packaging process, as this new product had no existing time data available for production planning. The research employed time and motion study approach, dividing the packaging process into five main stages and sixteen sub-activities. A total of 30 observation cycles were conducted, determined through statistical calculation using the Maytag table, based on preliminary data from 10 cycles
to identify an appropriate sample size for standard time analysis. The Westinghouse System of Rating was applied to evaluate operator performance and adjust the observed time according to worker capability, with an additional 10% allowance added to reflect real working conditions.

The results revealed that the total standard time for the packaging process was 497.67 seconds (approximately 8 minutes and 29 seconds) per unit, which is considerably higher than target standard time of 55 seconds. Consequently, the process needed to be redesigned into 11 workstations to ensure efficient manpower allocation and timely production. The “inspection of boxes and products” stage was identified as the main bottleneck. Establishing standard times enables systematic manpower planning, reduces the risk
of production delays, and enhances line balancing efficiency across the packaging process.

Impacts of Strategic Leadership on Organizational Changes in Thai Prisons

Kamonchai Radarit — 2025-12-30

The objectives of this research were to: 1) examine the strategic leadership of prison administrators, 2) investigate the organizational changes within prisons, 3) analyze the relationship between the strategic leadership and the organizational changes in the prisons, and 4) assess the impacts of the strategic leadership on the organizational changes in the prisons. A structured questionnaire was used to gather data from
129 prison administrators throughout Thailand. Data were analyzed using descriptive statistics such as frequency, percentage, mean, and standard deviation, along with multiple correlation analysis, simple regression analysis, and multiple regression analysis.

The results revealed that the prison administrators demonstrated a high level of both strategic leadership and organizational changes in overall and in each dimension. Promoting organizational culture, human resource development, and ethical leadership received the highest ratings. The statistical analysis indicated that the strategic leadership was positively correlated with the organizational changes and had statistically significant impacts at the .001 level. These results indicates that the strategic leadership was essential for the prisons to adapt, evolve, and synchronize their operations with changing social contexts and correctional policies. The results can serve as a foundation for designing leadership development programs, enhancing managerial competencies, and fostering proactive organizational changes in public sector institutions.

The Relationship between School Administrators’ Digital Leadership and Teacher Competencies in 21st Century under the Secondary Educational Service Area Office Phatthalung

Tidarat Juneaed — 2025-12-30

This research objectives were: 1) to investigate digital leadership of school administrators;
2) to investigate teacher competencies in 21^st century; and 3) to examine the relationship between digital leadership of school administrators and teacher competencies in 21^st century. Quantitative research was employed. The samples were 274 teachers under the Secondary Educational Service Area Office Phatthalung. The research instruments were a questionnaire of school administrators’ digital leadership and a questionnaire of teacher competencies in 21^st century. The statistics used were frequency, percentage, mean, standard deviation, and Pearson’s product-moment correlation coefficient.

The research results were: 1) digital leadership of school administrators overall was at a high level, the aspect which highest mean score was digital vision; 2) teachers competencies in 21^st century overall was at a high level, the aspect which highest mean score was curriculum development and learning management; and 3) there was a high positive relationship between digital leadership of school administrators and teachers competencies in 21^st century with statistically significant at .01.