Journal of Roi Et Rajabhat University https://so03.tci-thaijo.org/index.php/reru <p> วารสารมหาวิทยาลัยราชภัฏร้อยเอ็ด (Journal of Roi Et Rajabhat University) เป็นวารสารระดับชาติที่ออกปีละ 3 ฉบับ วารสารจัดตั้งขึ้น โดยบัณฑิตวิทยาลัย มหาวิทยาลัยราชภัฏร้อยเอ็ด เริ่มดำเนินการนับตั้งแต่ปี พ.ศ. 2550 เป็นต้นมา และเมื่อปี พ.ศ. 2563 วารสารฯ ประเมินคุณภาพวารสารครั้งที่ 2 ได้รับการพิจารณารับรองให้มีผลการประเมินคุณภาพวารสารจัดอยู่ในฐานข้อมูลของศูนย์ดัชนีการอ้างอิงวารสารไทย (Thai Journal Citation Index Centre) TCI กลุ่มที่ 2 ด้านมนุษยศาสตร์และสังคมศาสตร์ เมื่อวันที่ 10 มกราคม 2563 และต่อเนื่อง 5 ปี ตั้งแต่ปี พ.ศ. 2563-2567<br /> วารสารมหาวิทยาลัยราชภัฏร้อยเอ็ด มุ่งหวังว่าวารสารฉบับนี้จะเป็นแหล่งข้อมูลทางการวิจัย และทางวิชาการระดับชาติ ทางด้านมนุษยศาสตร์และสังคมศาสตร์ สำหรับคณาจารย์ นักวิจัย นักวิชาการ นิสิต นักศึกษา ตลอดจนผู้สนใจทั่วไป</p> <p> </p> <p><strong>วัตถุประสงค์และขอบเขต</strong></p> <p> เพื่อส่งเสริมและเผยแพร่ผลงานทางวิชาการ ประเภท บทความวิจัย บทความวิชาการ บทวิจารณ์หนังสือ บทความปริทัศน์ ที่มีคุณค่าต่อการพัฒนาสังคม เป็นสื่อกลางแลกเปลี่ยนความคิดเห็นเชิงวิชาการของคณาจารย์ นักวิจัย นักวิชาการ นิสิต นักศึกษา ตลอดจนผู้สนใจทั่วไป</p> <p> โดยมีขอบเขตเนื้อหาในสาขาภาษาศาสตร์ ศึกษาศาสตร์ บริหารธุรกิจ การจัดการทั่วไป การตลาด นิติศาสตร์ รัฐศาสตร์ รัฐประศาสนศาสตร์ เศรษฐศาสตร์ นิเทศศาสตร์ สังคมศาสตร์ ศิลปะ วัฒนธรรม ส่งเสริมการเกษตร สิ่งแวดล้อม ศิลปกรรม สารสนเทศศาสตร์ และสาขาที่เกี่ยวข้อง ครอบคลุมสหวิทยาการ ด้านมนุษยศาสตร์และสังคมศาสตร์</p> <p> </p> <p><strong>กำหนดตีพิมพ์เผยแพร่</strong></p> <p> วารสารมหาวิทยาลัยราชภัฏร้อยเอ็ด จัดทำโดย บัณฑิตวิทยาลัย เปิดรับบทความจากผู้เขียนทั้งภายในและภายนอกมหาวิทยาลัย บทความที่เสนอขอรับการพิจารณาอาจเขียนเป็นภาษาไทยหรือภาษาอังกฤษ จัดพิมพ์เผยแพร่ปีละ 3 ฉบับ ในรูปแบบ Online ดังนี้<br /> ฉบับที่ 1 มกราคม - เมษายน<br /> ฉบับที่ 2 พฤษภาคม - สิงหาคม<br /> ฉบับที่ 3 กันยายน - ธันวาคม</p> <p> </p> <p><strong>ประเภทผลงานที่รับตีพิมพ์ และวิธีพิจารณาบทความ</strong></p> <p><strong> </strong>วารสารมหาวิทยาลัยราชภัฏร้อยเอ็ด รับตีพิมพ์ผลงาน 4 ประเภท ได้แก่ บทความวิจัย บทความวิชาการ บทวิจารณ์หนังสือ บทความปริทัศน์</p> <p> โดยบทความจะต้องไม่เคยได้รับการตีพิมพ์ หรืออยู่ระหว่างการพิจารณาเพื่อขอรับการตีพิมพ์ในวารสารวิชาการอื่น บทความทุกบทความจะต้องผ่านการประเมินโดยผู้ทรงคุณวุฒิ (Peer review) ในสาขาวิชาที่เกี่ยวข้อง 3 ท่าน (นับจากวันที่ 27 พ.ค. 2565 เป็นต้นไป) โดยผู้ทรงคุณวุฒิไม่ทราบว่าผู้เขียนเป็นใคร และผู้เขียนไม่ทราบว่าผู้ทรงคุณวุฒิเป็นใคร (Double-blinded Review) </p> <p><strong> </strong></p> <p><strong>การเก็บค่าธรรมเนียมการตีพิมพ์บทความ</strong><strong> </strong></p> <p> วารสารมหาวิทยาลัยราชภัฏร้อยเอ็ด มีค่าธรรมเนียมการตีพิมพ์ ฉบับภาษาไทย บทความละ 4,000 บาท ฉบับภาษาอังกฤษ บทความละ 5,000 บาท โดยจะเรียกเก็บค่าธรรมเนียมการตีพิมพ์ ก็ต่อเมื่อบทความได้ผ่านการพิจารณาของบรรณาธิการฯ และกองบรรณาธิการวารสารฯ พร้อมทั้งได้แก้ไขเนื้อหา และรูปแบบของบทความตามคำแนะนำเรียบร้อยแล้ว ซึ่งบทความพร้อมเข้าสู่กระบวนการประเมินของผู้ทรงคุณวุฒิ (Peer Review) ต่อไป เริ่มใช้อัตราค่าธรรมเนียมใหม่ ตั้งแต่วันที่ 27 พ.ค. 2565 เป็นต้นไป ตามประกาศมหาวิทยาลัยราชภัฏร้อยเอ็ด (ผู้ทรงคุณวุฒิตรวจสอบบทความ จำนวน 3 ท่าน) <br /><br /></p> <p><strong>เลขมาตรฐานสากลประจำวารสาร (วารสารจัดทำในรูปแบบออนไลน์)<br /></strong> ISSN 2985-2129 (Online)<br /> ISSN 2985-2110 (Print)</p> en-US <div class="item copyright"> <p>บทความที่ได้รับการตีพิมพ์เป็นลิขสิทธิ์ของวารสารมหาวิทยาลัยราชภัฎร้อยเอ็ด</p> <p>ข้อความที่ปรากฏในบทความแต่ละเรื่องในวารสารวิชาการเล่มนี้เป็นความคิดเห็นส่วนตัวของผู้เขียนแต่ละท่านไม่เกี่ยวข้องกับมหาวิทยาลัยราชภัฎร้อยเอ็ด และคณาจารย์ท่านอื่นๆในมหาวิทยาลัยฯ แต่อย่างใด ความรับผิดชอบองค์ประกอบทั้งหมดของบทความแต่ละเรื่องเป็นของผู้เขียนแต่ละท่าน หากมีความผิดพลาดใดๆ ผู้เขียนแต่ละท่านจะรับผิดชอบบทความของตนเองแต่ผู้เดียว</p> </div> j.khobfa@gmail.com (ผู้ช่วยศาสตราจารย์ ดร.ขอบฟ้า จันทร์เจริญ) reru.journal101@gmail.com (น.ส.อ้อมขวัญ กฤษณะกาฬ) Fri, 30 Aug 2024 23:34:39 +0700 OJS 3.3.0.8 http://blogs.law.harvard.edu/tech/rss 60 Retailing Mix Strategies Affecting Business Success of Civil State Blue Flag Shops in Roi Et Province https://so03.tci-thaijo.org/index.php/reru/article/view/275986 <p>This research objectives were: 1) to study retailing mix strategies of civil state blue flag shops in Roi Et province. 2) to study business success of civil state blue flag shops in Roi Et province. 3) to study the relationship between retailing mix strategies and business success of civil state blue flag shops in Roi Et province, and 4) to study the retailing mix strategies affecting business success of civil state blue flag shops in Roi Et province. This research employed the quantitative research method. A questionnaire was used to collect data from the sample consisting of 320 entrepreneurs of civil state blue flag shops in Roi Et province. The data were analyzed by descriptives statistics including frequency, percentage, mean, standard deviation, Person Product Moment Correlation coefficient, and testing the hypothesis by using Stepwise multiple regression analysis. </p> <p> The results were as follows: 1) retailing mix strategy of civil state blue flag shops in Roi Et province overall, at the highest level. 2) business success of civil state blue flag shops in Roi Et province overall at the highest level. 3) retailing mix strategies in the aspects of location, store design and display, diversity of products, customer service and price positive related to business success at the statistical significance level of 0.01., and 4) retailing mix strategies in the aspect of location, store design and display, diversity of products, customer service had an affecting business success at the statistical significance level of 0.01, and the aspect of price had an affecting business success at the statistical significance level of 0.05</p> Aparadee Pannamathr, Mongkol Ekkaphan Copyright (c) 2024 Roi Et Rajabhat University https://creativecommons.org/licenses/by-nc-nd/4.0 https://so03.tci-thaijo.org/index.php/reru/article/view/275986 Fri, 30 Aug 2024 00:00:00 +0700 The Adaptation Strategies Effect on Business Success of Construction Business in RoiKaenSaraSin Provincial Cluster https://so03.tci-thaijo.org/index.php/reru/article/view/275155 <p> This research aimed; 1) to test the relationship between the adaptation strategy and the business success of the construction businesses in the RoiKaenSaraSin provincial cluster, 2) to test the relationship between the dimension of adaptation strategy and the business success of the construction businesses in RoiKaenSaraSin provincial cluster, 3) to find out the impact of adaptation strategy on the business success of construction businesses in RoiKaenSaraSin provincial cluster and 4) to find out the impact of adaptation strategy dimension on the business success of construction businesses in RoiKaenSaraSin provincial cluster. The samples were 354 construction business operators in the RoiKaenSaraSin provincial cluster. The data collection tools were questionnaires. The statistics used for data analysis were multiple correlation analysis and multiple regression analysis.</p> <p> The results of the analysis of the relationship between business adaptation strategy and business success showed that business success had a positive relationship with the adaptation strategy. The adaptation strategy had the highest positive relationship with the in-business success terms of finance, followed by the aspect of human resources management, planning, marketing, and technology management respectively. The results of the analysis of the impact of adaptation strategy on business success showed that the adaptation strategy had the same direction impact on the business success. The impact of adaptation strategy on business success showed that the adaptation strategy in aspects of finance, marketing, human resources management, and planning in the same direction impacts the business success. Technology management did not impact business success. Adaptation strategy was therefore a strategy that business operators should focus on in selecting appropriate strategies to create competitive advantage leading to business success in an environment that was constantly changing.</p> Akkapol Kumchompoo, Kornkanok Donsopon, Saowaluk Jittimongkon Copyright (c) 2024 Roi Et Rajabhat University https://creativecommons.org/licenses/by-nc-nd/4.0 https://so03.tci-thaijo.org/index.php/reru/article/view/275155 Fri, 30 Aug 2024 00:00:00 +0700 The Relationship and Impact of Sustainable Marketing Management on Marketing Success of the Organic Agriculture in Roi Kaen Sara Sin Provincial Cluster https://so03.tci-thaijo.org/index.php/reru/article/view/272078 <p> The purposes of this research were: 1) to test the relationship between sustainable marketing management and marketing success, and 2) to test the impact of sustainable marketing management on marketing success. The samples were 156 farmers of organic farming in Roi Kaen Sara Sin provincial cluster who were certified for Thailand Organic by Department of Agriculture, Ministry of Agriculture and Cooperatives. The research instruments used in collecting data was a questionnaire. Data were analyzed using descriptive statistics, correlation analysis, and multiple regression analysis. The results found that 1) sustainable marketing management; customer response focus, environment change awareness, social-oriented product development related to marketing success, and 2) sustainable marketing management; customer response focus and environment change awareness had positive influence on marketing success of organic farming in Roi Kaen Sara Sin provincial cluster with statistically significant at the 0.05 level.</p> <p> The conclusion of this research findings could be applied by farmers of organic farming as to adapt elements of sustainable marketing management. Especially, giving importance to the commitment to develop and improve products to meet customer needs, always managing limited resources to achieve maximum benefit. Along with giving importance to changing the methods of working in agricultural fields that do not cause any real impact on the environment in the agricultural fields and the community, it will be able to create customer satisfaction, resulting in marketing success.</p> Chanasin Kadeewee, Chairung Chaikambang Copyright (c) 2024 Roi Et Rajabhat University https://creativecommons.org/licenses/by-nc-nd/4.0 https://so03.tci-thaijo.org/index.php/reru/article/view/272078 Fri, 30 Aug 2024 00:00:00 +0700 Factor Analysis of Teacher Leadership in Schools under the Samutprakan Primary Educational Service Area Office https://so03.tci-thaijo.org/index.php/reru/article/view/276168 <p>The objective of this research was to analyze the confirmatory factors of teacher leadership in schools under the Samut Prakan Primary Educational Service Area Office. The samples were 573 teachers in schools under the Samut Prakan Primary Educational Service Area Office in academic year of 2023. The sample size was determined by applying the G* Power3 program. The research instrument was a 5 rating scales questionnaire. The content validity was between 0.60 - 1.00 and the reliability was 0.94. Data were analyzed by using second-order confirmatory factor analysis. The research results showed that teacher leadership in schools under the Samut Prakan Primary Educational Service Area Office consist of 4 components: 1) student-centered learning management; 2) transformational leadership; 3) development participation; and 4) development of oneself and fellow professionals was accordance to the empirical data with X<sup>2</sup> = 82.25, df = 84, p-value = 0.53, GFI = 0.98, AGFI = 0.97, CFI = 1.00, SRMR = 0.02, RMSEA = 0.00, RMR = 0.01</p> Pathumporn Sannang, Boonchan Sisan, Pariyaporn Tangkunanan, Kwantitsara Apissukul Copyright (c) 2024 Roi Et Rajabhat University https://creativecommons.org/licenses/by-nc-nd/4.0 https://so03.tci-thaijo.org/index.php/reru/article/view/276168 Fri, 30 Aug 2024 00:00:00 +0700 Literary Techniques through the Column "Kawee Kraward" in Matichon Weekly in The Year 2023 https://so03.tci-thaijo.org/index.php/reru/article/view/275001 <p> The objective of this article was to analyze literary techniques through the column "Kawee Kraward" in Matichon Weekly Magazine 2023 with 49 chapters. The results of the study showed that literary strategies in sound play can be classified into 3 issues: 1) Playing consonant rhyme found to have the most double consonant rhyme, followed by double consonant rhyme, double insertion consonant rhyme, car artificial consonant rhyme, double compound consonant rhyme, and car insertion consonant rhyme. 2) Playing vowel rhyme found that the most common was play rhyme, vowel inserts and yoke, play touch vowel insert yoke, ยlay rhyme with comparable vowel sounds and play two rhyme vowels side by side. 3) Tonal rhyme play, only 6 stanzas and 7 words were found. In terms of literary techniques in wordplay, it was found that wordplay was the most semantic, wordplay with overlapping sounds, phrase replay an imaginary play on words, text word replay, synonym play, replay words in a Yom Mok manner, homophone play English wordplay, profanity replay or Uppas, refer to Thai idioms, play on acronyms, play on words, replay on words, repeat 1 word at the beginning of the paragraph, the most repeat the 3 words at the beginning of the paragraph, repeat 2 words at the beginning of a paragraph and repeat 4 words at the beginning of a paragraph. As for literary Techniques in the use of visual stylistics, it was found that metaphorical stylistics were used the most, followed by metaphors, hyperboles phonetic, antithetical, personological, abstract, and anti-pathological, respectively. The literary Techniques mentioned above made the poem melodious, stronger emphasis on words, and makes the readers feel emotionally attached to the poem as well.</p> Santi Thipphana Copyright (c) 2024 Roi Et Rajabhat University https://creativecommons.org/licenses/by-nc-nd/4.0 https://so03.tci-thaijo.org/index.php/reru/article/view/275001 Fri, 30 Aug 2024 00:00:00 +0700 The Development of Communicative Abilities By Using Learning Management with Picture Exchange Communication System for a Student with Autism Spectrum Disorder at Roi Et Provincial Special Education Center Students https://so03.tci-thaijo.org/index.php/reru/article/view/269322 <p> The purpose of this research was to develop Commutative Abilities By Using Learning Management with Picture Exchange Communication System for a Student with Autism Spectrum Disorder at Roi Et Provincial Special Education Center Students. The target group was Autism Spectrum Disorder students at Roi Et Provincial Special Education Center in the second semester for the academic year 2022. There were 3 males. By choosing Purposive Sampling a specific method. The instruments used in the research were 1) teaching plan for Individualized Education Program; Picture Exchange Communication 2) test measurement. The classroom action research. The statistics used for data analysis is percentage, mean.</p> <p> The results showed that autistic student that were managed by the image exchange system after the 1<sup>st</sup> cycle of operation, it was found that; Students can follow the instructions to pick up the picture cards as specified. The average score from learning management was 12.25, representing 81.67%. After the second round of operation, it was found that the students could walk to pick up the picture card at a distance of 1 meter The average score from learning management was 11.50, representing 76.67%. Students can walk up to 2 meters to pick up a picture card. The average score from learning management was 10.58, representing 70.55%. Students could walk to pick up picture cards at a distance of 3 meters. The average score from learning management was 10.33, representing 68.88%. After the third cycle, it was found that the students were able to identify the pictures they liked. The average score from learning management was 9.91, representing 60.10%. The average score from learning management was 10.91, representing 72.76%. The student’s communication abilities scores from the learning management with Picture Exchange Communication System The average score from learning management was 42.33 representing 88.19%.</p> Ascharapron Chaiyathum, Phornchai Phardthaisong Copyright (c) 2024 Roi Et Rajabhat University https://creativecommons.org/licenses/by-nc-nd/4.0 https://so03.tci-thaijo.org/index.php/reru/article/view/269322 Fri, 30 Aug 2024 00:00:00 +0700 The Relationship between Customer Relationship Management and Customer Loyalty of Convenience Stores in Bangkok and Vicinity Area https://so03.tci-thaijo.org/index.php/reru/article/view/275148 <p><strong> </strong>The purposes of this research were to study 1) customer relationship management of convenience stores in Bangkok and vicinity areas, 2) customer loyalty of convenience stores in Bangkok and vicinity areas, and 3) the relationship between customer management and customer loyalty of convenience stores in Bangkok and vicinity areas. Research instrument for data collection was a questionnaire. Samples were 401 convenience store customers in Bangkok and vicinity areas by stratified random sampling and convenience sampling according to proportion in each area. Data were analyzed by finding frequency, percentage, mean, standard deviation and Pearson’s Product Moment Correlation Coefficient.</p> <p> The results of the research found that 1) overall customer relationship management of convenience stores was at a high level. Suggesting useful services was first at a very high level, followed by understanding expectations at a very high level. 2) Convenience store customers' overall loyalty was at a high level. Loyalty in terms of purchase intention was first at a very high level, followed by loyalty in word-of-mouth behavior was at a high level. 3) Customer relationship management of convenience stores had a relationship in the same direction convenience store customers' overall loyalty and word-of-mouth behavior were high, while there was a relationship in the same direction with other behavior were at a moderate level. And all aspects of customer relationship management except for recommending useful services were a very high correlation in the same direction as word-of-mouth behavior with statistically significant at the 0.05 level.</p> Patcharaporn Sukkasem, Chattayaporn Samerjai Copyright (c) 2024 Roi Et Rajabhat University https://creativecommons.org/licenses/by-nc-nd/4.0 https://so03.tci-thaijo.org/index.php/reru/article/view/275148 Fri, 30 Aug 2024 00:00:00 +0700 Phu Tai Ban Laha Nam Woven Textiles: Language Wisdom and Cultural Dimensions https://so03.tci-thaijo.org/index.php/reru/article/view/275413 <p>This research aimed to study the language wisdom and cultural dimensions of the names of the Phu Tai weaving motifs, Ban Laha Nam, Mueang Song Khon, Savannakhet Province, Lao People's Democratic Republic. A qualitative research methodology was employed to collect field data and in-depth interviews with 20 key informants from purposive sampling. Data were analyzed and presented by descriptive analysis. The results of research on language wisdom found that the Phu Tai people of Ban Laha Nam had inherited the wisdom of weaving textiles until now. Most woven textile motifs are created using the Mudmee techniques. All 50 motifs of woven textiles have different names. It showed the wisdom of language in creating words, names, and patterns from objects and nature around them to create motifs design. Language strategies for naming are largely compounded in pattern words as (keyword + adjective), reflecting the wisdom of using language to convey the characteristics of motifs. The assembly can create an excellent motif and sub-motif. As for the cultural dimension, it was found that the names of woven textile motifs can be grouped into five groups: objects, animals, plants, geometrics and natural environment. It shows that in the Phu Tai culture, Ban Laha Nam has a connection with nature and the traditional beliefs about Naga, which are common beliefs in the Mekong Basin countries.</p> Torsak Kasemsuk, Kanyarat Maseangsom, Nilobol Phuraya Copyright (c) 2024 Roi Et Rajabhat University https://creativecommons.org/licenses/by-nc-nd/4.0 https://so03.tci-thaijo.org/index.php/reru/article/view/275413 Fri, 30 Aug 2024 00:00:00 +0700 Instructional Leadership of Teachers in Digital Age Affecting to the Student Quality in School under Surin Primary Educational Service Area Office 2 https://so03.tci-thaijo.org/index.php/reru/article/view/269066 <p><strong> </strong>This research aimed 1) to study instructional leadership of teachers in digital age, 2) to study student quality in schools, 3) to study the relationship between instructional leadership of teachers in digital age and the student quality in schools, and 4) to study instructional leadership of teachers in digital age affecting the student quality in schools under Surin Primary Education Service Area Office 2. The samples were 317 teachers in schools under Surin Primary Education Service Area Office 2. Statistical analysis of the data involved percentage, mean, standard deviation and Pearson product-moment correlation, and Statistical Hypothesis testing used Stepwise multiple regression. The findings of the research revealed that; 1) The instructional leadership of teachers in digital age, Surin Primary Education Service Area Office 2 in overall was at high level. 2) The student quality in schools under Surin Primary Education Service Area Office 2 in overall was at the highest level. 3) The relationship between instructional leadership of teachers in digital age and the student quality in schools in overall was at moderate level positive (rxy = 0.478) with the statistical significance at .01 level. 4) The four aspects of instructional leadership of teachers in digital age affecting to the student quality in schools under Surin Primary Education Service Area Office 2; the development of teachers’ self-efficacy and colleges (X5), building a digital network for learning (X4), the development of learners with technology (X2), and the use and development of curriculum in the digital age (X3). The four variables predicted the percentage variance of student quality in schools at 23.30 with the statistical significance at .01 level</p> Montri Chitchak, Thanyaporn Nualsing, Hatai Noisombut Copyright (c) 2024 Roi Et Rajabhat University https://creativecommons.org/licenses/by-nc-nd/4.0 https://so03.tci-thaijo.org/index.php/reru/article/view/269066 Fri, 30 Aug 2024 00:00:00 +0700 The Relationship Between Teenage Characters and Society in Khmer Literature: A Study of “The Rich Kid” https://so03.tci-thaijo.org/index.php/reru/article/view/275860 <p>This article aimed to investigate the relationship between teenage characters and various forms of society as depicted in the Khmer young adult novel, entitled “The Rich Kid.” The researcher mainly uses the study of literary texts. As for the component analysis step, the literary analysis method of Kulap Malli Kamas was used. The study found three types of relationships: positive, neutral, and negative. These three types of relationships emerged from three social contexts: family, school, and Khmer society. The study found that the most prevalent type of relationship was negative, followed by positive and neutral relationships. These relationship patterns reflect the ways in which youth are cared for and raised in society and can also serve as a guide for future youth care and upbringing.</p> Associate Professor Commander Watanachai Monying Copyright (c) 2024 Roi Et Rajabhat University https://creativecommons.org/licenses/by-nc-nd/4.0 https://so03.tci-thaijo.org/index.php/reru/article/view/275860 Fri, 30 Aug 2024 00:00:00 +0700 A Development of Multimedia Courseware on Educational Innovations Using the Powtoon Program for Students of the Graduate Diploma in Teaching Profession Program, Northern College https://so03.tci-thaijo.org/index.php/reru/article/view/273943 <p>This research aimed to: 1) develop multimedia education innovation using the Powtoon program to achieve effectiveness according to the criterion E<sub>1</sub>/E<sub>2</sub> = 80/80. 2) compare the learning outcomes of students before and after using multimedia education innovation with the Powtoon program. 3) investigate the satisfaction of students towards the educational innovation multimedia using Powtoon program. The sample group consisted of 34 Graduate Diploma in Teaching Profession program students at Northern College, semester 2 of academic year 2022, selected through simple random sampling. The instruments used in this research were: 1) A learning plan on educational innovation. 2) Multimedia materials on educational innovation using the Powtoon program. 3) A pre-test and post-test to evaluate learning outcomes. 4) A questionnaire on student’s satisfaction towards learning with multimedia education innovation using the Powtoon program. The research findings indicated that: 1) The effectiveness of multimedia education innovation using the Powtoon program was achieved at 83.68/82.45, according to the specified criterion (E<sub>1</sub>/E<sub>2</sub> = 80/80). 2) Post-learning learning outcomes were higher than pre-learning outcomes with multimedia education innovation using the Powtoon program, with statistical significance at the .05 level. 3) Students' satisfaction towards learning with multimedia educational innovation using the Powtoon program was at the highest level, with an average score of 4.59. Students who learned by using effective multimedia education innovation, Powtoon program, had have higher cognition in developing educational innovation and highest satisfaction towards teaching and learning management. </p> Koranut Ruttanayanyoong, Rabiab Sittichai, Busaba Schmidt Copyright (c) 2024 Roi Et Rajabhat University https://creativecommons.org/licenses/by-nc-nd/4.0 https://so03.tci-thaijo.org/index.php/reru/article/view/273943 Fri, 30 Aug 2024 00:00:00 +0700 Results of Learning Management Using the ADDIE Model to Develop Competencies in Designing Learning Innovations for Early Childhood Education of Second Year Teacher students. https://so03.tci-thaijo.org/index.php/reru/article/view/274187 <p>The objective of this research was to study the results of learning management using the ADDIE Model to develop competencies in designing learning innovations for early childhood among 2nd year teacher students. A total of 32 participants were obtained by simple random sampling by lottery method. The quality assessment of innovative learning materials for early childhood and the satisfaction assessment of teachers' students towards learning management using the ADDIE Model have precision values (IOC) in the range of 0.60-1.00. Statistics used to analyze data include mean, standard deviation, and t-test for one sample.&nbsp; The results of the research were as follows: 1) The performance assessment of learning innovation design after learning management using the ADDIE Model was good (<img title="\bar{x}" src="https://latex.codecogs.com/gif.latex?\bar{x}"> = 2.56, S.D. = 0.10) and statistically significant higher than the threshold (<img title="\bar{x}" src="https://latex.codecogs.com/gif.latex?\bar{x}"> = 2.50) at .05. 2) The results of the assessment of the quality of learning innovation of teachers after learning management using the ADDIE Model with the specified criteria are good (<img title="\bar{x}" src="https://latex.codecogs.com/gif.latex?\bar{x}"> = 2.59, S.D. = 0.49), which is in accordance with the set assumptions. 3) The overall satisfaction level of teachers' satisfaction with learning management using the ADDIE Model was highest (<img title="\bar{x}" src="https://latex.codecogs.com/gif.latex?\bar{x}"> = 4.58, S.D. = 0.46).</p> Wiparat Imram , Benchaporn Wannupatam , Wilaiwan Sirimeka , Kanlaya Paungmali, Tanakorn Tiamtan Copyright (c) 2024 Roi Et Rajabhat University https://creativecommons.org/licenses/by-nc-nd/4.0 https://so03.tci-thaijo.org/index.php/reru/article/view/274187 Fri, 30 Aug 2024 00:00:00 +0700 The Strategic Management Model of the Small Secondary Schools under the Secondary Educational Service Area Office 27 https://so03.tci-thaijo.org/index.php/reru/article/view/269937 <p>The purposes of this research were to; 1) study components and indicators of strategic management, 2) study current and desirable conditions, and need assessment of strategic management of the small secondary schools under the Secondary Educational Service Area Office 27, 3) develop a model of strategic management of the small secondary schools under Secondary Educational Service Area Office 27, and 4) evaluate a model of strategic management of the small secondary schools under the Secondary Educational Service Area Office 27. Mixed methods research was employed. The samples were 192 informants that consisted of school directors, deputy directors and teachers in small secondary schools under the Secondary Educational Service Area Office 27. The sample size was determined by using the Krejecie and Morgan table and applied stratified random sampling. The research instruments were components and indicators evaluation form, current and desirable situations questionnaire, and strategic management model evaluation form. Statistics used in analyzing data were mean, standard deviation, and modified priority needs index. The results found that; 1) Six strategic management components consisted of 1.1 Strategic planning, 1.2 School condition assessment, 1.3 School direction setting, 1.4 School strategy formulation, 1.5 School strategy implementation and 1.6 School strategy assessment. 2) Current conditions in overall were at a high level, desirable conditions in overall were at the highest level. And the first three highest need for strategic management of small secondary schools were the school strategy formulation, setting school direction and evaluating school strategies. 3) The development of strategic management model of the small secondary schools under the Secondary Educational Service Area Office 27 consisted of 6 steps: strategic planning, environmental assessment, setting direction, strategy formulation, strategy implementation, and strategy evaluation, and 4) The model evaluation of the propriety and feasibility in overall were at the highest level.</p> Wattana Pholarsa, Wichit Khummantakun, Somjai Pumipuntu Copyright (c) 2024 Roi Et Rajabhat University https://creativecommons.org/licenses/by-nc-nd/4.0 https://so03.tci-thaijo.org/index.php/reru/article/view/269937 Fri, 30 Aug 2024 00:00:00 +0700 Academic Leadership of School Administrators Affecting the Effectiveness of World-Class Standard Primary Schools in Roi-Kaen-Sara-Sin Provincial Cluster https://so03.tci-thaijo.org/index.php/reru/article/view/270150 <p>The purposes of this research were: 1) to study the academic leadership of school administrators of world-class standard primary schools 2) to study the effectiveness of world-class standard primary schools 3) to study the relationship between academic leadership of school administrators and the effectiveness of world-class standard primary schools, and 4) to study the academic leadership of school administrators affecting the effectiveness of world-class standard primary schools. The samples were 302 informants that divided into 12 school administrators and 290 teachers. The research instrument used for data collection was a five-point rating scale questionnaire with the validity at 0.858 and reliabilities of 2 variables at 0.941 and 0.922 respectively. The statistical methods employed in the data analysis were percentage, mean, standard deviation, Pearson Product Moment Correlation Coefficient and Stepwise Multiple Regression analysis.</p> <p> The research findings were as follows; 1) The level of academic leadership of school administrators in overall was high. 2) The level of effectiveness of world-class standard primary schools in overall was high. 3) The relationship between academic leadership of school administrators and the effectiveness of world-class standard primary schools, in overall, was high positive (p&lt;.01) with statistical significance at 0.1 level. And 4) the academic leadership of school administrators included 5 aspects: teaching supervision (X<sub>5</sub>), setting vision, mission and goals (X<sub>2</sub>), supporting teaching and learning environment (X<sub>6</sub>), creating academic innovation (X<sub>3</sub>) and supporting progress in the teaching profession (X<sub>4</sub>). These predictors affected the effectiveness of world-class standard primary schools with statistical significance at .01 level and predicted the school effective variation at 72.10%. The prediction equations could be written as follow; </p> <p> The regressive equation in the form of raw score:</p> <p> Y<sup>/</sup> = .877 + .254X<sub>5</sub> + .185X<sub>2</sub> + .210X<sub>6</sub> + .186X<sub>3</sub> + .120X<sub>4</sub></p> <p> The regressive equation in the form of standard score:</p> <p> Z<sup>/</sup>y = .206Z<sub>X5</sub> + .162Z<sub>X2</sub> + .173Z<sub>X6</sub> + .159Z<sub>X3</sub> + .101Z<sub>X4</sub></p> Narakorn Jimakorn, Yuvathida Chapanya Copyright (c) 2024 Roi Et Rajabhat University https://creativecommons.org/licenses/by-nc-nd/4.0 https://so03.tci-thaijo.org/index.php/reru/article/view/270150 Fri, 30 Aug 2024 00:00:00 +0700 Developing of Mathematical Process for Solving Problem according to the PISA framework with Problem based Learning Activity for Mathayomsuksa 4 Students https://so03.tci-thaijo.org/index.php/reru/article/view/275224 <p> The purposes of this research were 1) to develop a problem-based lesson plan with an efficiency of 75/75, 2) to compare the Mathematical process for solving problem using problem-based learning activities against the 75 percent criteria and 3) to compare learning achievements using problem-based learning activities against the 75 percent criteria. The samples were 39 students of Mathayomsuksa 4 in the 1st semester of 2023 academic year at Mahasarakham University Demonstration School (Secondary) which were obtained by cluster random sampling. The research instruments included 1) learning management plans, 2) the Mathematical process for solving problem and 3) learning achievement test. Statistics used in this study consisted of percentage, means, standard deviation and one sample t-test.</p> <p> The research findings were as follows; 1) The learning activities using the learning activities based on problem-based learning had an effective (E<sub>1</sub>/E<sub>2</sub>) of 86.50/82.65 which were higher than the specified criteria. 2) The Mathematical process for solving problem of the student was higher than the specified threshold of 75 percent with the statistically significant at the .05 level. 3) The learning achievement of the students were higher than the specified threshold of 75 percent with the statistically significant at the .05 level.</p> Jiranuwat Permcheewa, Kanyarat Cojorn Copyright (c) 2024 Roi Et Rajabhat University https://creativecommons.org/licenses/by-nc-nd/4.0 https://so03.tci-thaijo.org/index.php/reru/article/view/275224 Fri, 30 Aug 2024 00:00:00 +0700 Developing the Ability of Reading and Writing in Spelling Thai Language Words by Utilizing the Hunter’s Model of Teaching for Grade 1 Students in Mueang Moeiwadee Kindergarten School, Moei Wadi District, Roi Et Province https://so03.tci-thaijo.org/index.php/reru/article/view/276413 <p> This research aimed to 1) study the effectiveness of learning management in Thai reading and writing spelling abilities according to the Hunter’s model, with a target effectiveness of (E<sub>1</sub>/E<sub>2</sub>) 75/75; 2) compare the post-intervention reading spelling abilities in Thai against a criterion of 75% after learning management according to the Hunter’s model; and 3) compare the post-intervention writing spelling abilities in Thai against a criterion of 75% after learning management according to the Hunter’s model. The samples used in the research were 16 students from Grade 1, room 2, who are studying in the second semester of the academic year 2023 of Mueang Moeiwadi Kindergarten School, under the Roi Et Primary Educational Service Area Office 3, selected through simple random sampling. Research instruments were: 1) Eight teaching plans based on the Hunter’s model, totaling 16 hours, 2) A test measuring Thai reading spelling ability with 10 items, and 3) A test measuring Thai writing spelling ability with 10 items. The research employed a single-group only post-test experimental design. Statistical analysis included mean, standard deviation, and single-group t-test.</p> <p> The research findings revealed that: 1) The effectiveness of learning management according to the Hunter’s model had an effectiveness of E<sub>1</sub>/E<sub>2</sub> = 82.42/80.30; 2)The students have significantly higher ability in Thai word reading after the instructional intervention, exceeding the criterion of 75% at the statistical significance level of .05; and 3) The students have significantly higher ability in Thai word writing after the instructional intervention, exceeding the criterion of 75% at the statistical significance level of .05.</p> Natthavadee Chaithongsri, Wanida Pharanat Copyright (c) 2024 Roi Et Rajabhat University https://creativecommons.org/licenses/by-nc-nd/4.0 https://so03.tci-thaijo.org/index.php/reru/article/view/276413 Fri, 30 Aug 2024 00:00:00 +0700 The Long-Run and Short-Run Equilibrium Relationships between Income Inequality and Educational Inequality: A Case Study of Thailand https://so03.tci-thaijo.org/index.php/reru/article/view/274277 <p> This paper aimed 1) to examine the causal relationship between income inequality and educational inequality and 2) to investigate the long-term and short-term equilibrium relationships between income inequality and education inequality in Thailand by using secondary data from 1960 to 2021. In this study, we utilized 1) The granger causality test, 2) The cointegration test, and 3) The error-correction model (ECM) to estimate this relationship. The results indicated that income inequality and educational inequality had a causal relationship with each other. From the equilibrium relationship test found that both variables used in the study showed the long-term and short-term equilibrium relationships. To clarify, an increase in Thailand’s income inequality will increase Thailand’s educational inequality and vice versa. As the economic structure of Thailand is classified as a middle-income country, the majority of income is concentrated among high-income individuals. This leads to vulnerable people with low incomes being unable to access basic educational rights. Therefore, the government should implement tax policies to promote income redistribution and provide appropriate social welfare for low-income groups.</p> Arna Mad-ad, พงศภัค เเซ่เลี่ยว Copyright (c) 2024 Roi Et Rajabhat University https://creativecommons.org/licenses/by-nc-nd/4.0 https://so03.tci-thaijo.org/index.php/reru/article/view/274277 Fri, 30 Aug 2024 00:00:00 +0700 Project-based Learning to Create Environmentally Literate Citizens through the Course on Population and Environment https://so03.tci-thaijo.org/index.php/reru/article/view/275532 <p> This research used qualitative method and the purposes were as follows: 1) To study the current environmental problems through students' perceptions in the course on Population and Environment. 2) To study the integrated learning approach of students in creating environmentally literate citizens through the course on Population and Environment. For the study method, qualitative research was used to collect data through structured interviews and using the project-based learning for field work at school. The sample group was the 59 third-year social studies students at Sisaket Rajabhat University enrolled in the course on Population and Environment in the second semester of the academic year 2022. The complete collected data were analyzed in terms of content and thematic analysis. From the study, it was found that the students had have cognition in current environmental problems such as global warming problem, plastic waste problem, soil resource problem and air pollution problem. The students presented the approaches for various environmental problem solving such as 1) Recycling various materials for maximum benefit 2) Planting trees to replace cut down trees, reforestation, for wildlife habitat 3) Promoting environmental conservation, reforestation, and proper garbage disposal. 4) Economical utilization of resources and 5) Choosing to use good energy and technology for the earth. The section of integrated learning management for students, the sufficiency economy project was created in school. Vegetables are planted for making school students’ lunch. Another project was about garbage sorting in order to provide students with knowledge and awareness of the importance of garbage problem and handling. The waste separation and utilization to reduce the amount of school waste. After completing both students’ projects, the school has continued the project. The school students have participated in the Sufficiency Economy Project; growing vegetables to eat and sell for making income. The garbage separation section, students have known about garbage and separated them before throwing away, and practicing the good behavior in garbage disposal for students.</p> Chonthicha Rojanasang, Nhumpung Thaklong, Wilawan Dansirisuk Copyright (c) 2024 Roi Et Rajabhat University https://creativecommons.org/licenses/by-nc-nd/4.0 https://so03.tci-thaijo.org/index.php/reru/article/view/275532 Fri, 30 Aug 2024 00:00:00 +0700 The United Nations Framework Convention on Climate Change into Community Ways: Environmental Management of Stakeholders in Nong Luang Subdistrict, Selaphum District, Roi Et Province https://so03.tci-thaijo.org/index.php/reru/article/view/272912 <p>This article aimed to study climate change and environmental management of local stakeholders in Nong Luang Subdistrict, Selaphum District, Roi Et Province. According to the United Nations Framework Convention on Climate Change, the mission of Thailand in dealing with climate change and environmental management of local stakeholders in Nong Luang Subdistrict, Selaphum District, Roi Et Province. The results of the study found that the countries which had signed and ratified the United Nations Framework Convention on Climate Change (UNFCCC). It is the convention of solving the problem on climate change that was caused by the greenhouse effect. However, as this convention did not force, the Kyoto Protocol and the Paris Agreement were created. The mission of Thailand in dealing with climate change under the United Nations Framework Convention on Climate Change, Thailand had set appropriate targets for the country's greenhouse gas reduction action plan (NAMAs-Nationally Appropriate Mitigation Actions) in order to reduce greenhouse gas emissions in the energy and transportation sectors at least 7% by the year 2020. The environmental management of stakeholders in the area of Nong Luang Subdistrict, Selaphum District, Roi Et Province was the collaboration of stakeholders in the community to exchange knowledge with network partners that operate in environmental management and natural resources and environmental conservation.</p> Chanajai Muenthaisong, Pinbuya Lammana, Riya Detkard Copyright (c) 2024 Roi Et Rajabhat University https://creativecommons.org/licenses/by-nc-nd/4.0 https://so03.tci-thaijo.org/index.php/reru/article/view/272912 Fri, 30 Aug 2024 00:00:00 +0700