The Development of Participation Based on the Concept of Creative Economy In Cultural Road Tourism Management, Muen San Community, Chiang Mai Province

Abstract

The purpose of this research is 1) To research and develop the participation in tourism management of cultural roads in Muen San community, Chiang Mai province based on the concept of creative economy. 2) To manage tourism on cultural roads in Muen San community, Chiang Mai province by promoting community participation based on the concept of creative economy. 3) To assess the development of participation according to the concept of creative economy in tourism road culture management in Muen San community, Chiang Mai province. This study is R&D qualitative research using survey, interview, observation form, group discussions and meetings as research instruments. The study involved selected 52 participants which divided into 3 groups, the knowledgeable people, the practitioners and the general information providers. The researcher collected data from documents and fieldwork in Muen San community area, Chiang Mai province, then analyzed by using descriptive analysis. The research found that: The community has a participation pattern in tourism management that can solve problems and truly meet the needs of the community's potential from this research. 1) The community participates in all processes of cultural road tourism management, planning, operations, supervision and monitoring based on the concept of creative economy. People in the community has been developed their knowledge on culture road tourism management based on creative economy concept to the full of their potential.