Potential Factors Affecting the Competitiveness of Thailand Post in Roi - Et Province

Abstract

This research aimed to 1) study the level of potential factors of the competitiveness of Thailand post; 2) study the competitive level of Thailand Post; 3) study the relationship between factors of the competitiveness and competitive level of Thailand Post; and 4) factors affecting the potential of the competitiveness of Thailand post. The samples were 399 customers of Thailand Post in Roi-Et province. The statistics employed for data analysis were frequency, percentage, mean, standard deviation and the hypothesis was analyzed by Pearson - Product - Moment Correlation, and Multiple Linear Regression Analysis (Enter method) with the statistical significance level at .05. The recommendations were proposed by using frequency distribution and narrative method. The results of the research were as follows; 1) The level of potential factors of the competitiveness of Thailand post in Roi-Et province as a whole was at a high level. 2) The level of the competitive… of Thailand post in Roi-Et Province, as a whole was at a high level. 3) The relationship between the factors of the competitiveness and the competitive level of Thailand Post in Roi-Et Province as a whole was rated at a high level (.771). 4) All factors were able to explain the competitiveness of Thailand Post, Roi Et Province at 61.90 percent with R2 = .619 Adjusted R2 = .613 and the value of F = 106.268 with the statistical significance at .05 level. 5) The recommendations for the potential competitiveness factors of Thailand Post in Roi-Et Province the from high to low frequency were as follows; should offer more branches expansion because it was inconvenient to travel and a waist of time to wait for long queues, should have more promotion about it’s services for customers to know thoroughly .