Tourism Resource Identity of Roi-Et Province Affecting The Tourists of Decision

Abstract

The research aims to examine 1) the identity of tourism resources in Roi – Et 2) the decision of tourists in Roi - Et Province 3) comparative the decision of tourists classified by personal factors which are gender age education level occupation and income 4) the relationship and effect of tourism resources identities and decision of tourists in Roi Et province. This research collecting data by questionnaires from 323 samples. Collected data was analyzed through descriptive statistics; frequency, percentage, mean, and standard deviation. The data was compared through t-test and F–Test with a one-way analysis of variance (ANOVA) and multiple regression analysis. The result showed 1) the tourists opinions towards tourism resources identities and decision of Roi - Et province were at a high level. 2) finding from the comparison showed that the subjects of different gender age education level and income resulted in different opinions on decision at a significant level of 0.01. 3) identity of tourism resource in Roi – Et correlated with decision of tourists attraction was positive influenced on decision at a significant level of 0.01. 4) The local product and tourists attraction was positive influenced on decision at a significant level of 0.01.