People’s Satisfaction from Watching Digital TV after Transition to Digital TV in Roi Et Province

Abstract

The purposes of this research were 1) to study people’s satisfaction from watching digital TV after the transition to digital TV in Roi Et Province, and 2) to compare the people’s satisfaction based on their different factors; genders, ages, education levels, careers, and income. The samples were people from 400 households in Roi-Et Province. The research instrument was a constructed 5 rating scale questionnaire. Data analysis employed descriptive statistics (frequency, mean, and percentage) and inferential statistics (t-test and F-test). The results showed that, after the transition from analogue TV to digital TV, the people’s satisfaction of public relations from government agencies, distribution of set top box coupons, TV content watching, and benefits from watching digital TV was rated at the “high” level, in average. The result of the hypothesis testing showed that different personal factors (genders, ages, careers, and income) did not cause differences in the people’s satisfaction of the transition to digital TV. In contrast, different education levels made differences in the people’s satisfaction of the transition to digital TV at a statistical significant level of 0.05.