CHARACTERISTICS OF THAI HIGHER EDUCATION ADMINISTRATOR UNDER THE DIGITAL TRANSFORMATION ERA
Keywords:
Characteristics of Thai Higher Education Administrator, Higher Education, The Digital Transformation EraAbstract
Higher Education administrators play a crucial and influential role in managing higher education institutions to ensure quality and maximum impact on the quality of education, aligning with the country's policies amidst the changing global societal landscape. Therefore, Higher Education administrators must adapt and redefine their vision to foster their own development and that of educational institutions to keep up with digital age education transformation. This includes the enhancement of pre-existing characteristics, such as 1) Personal attributes, encompassing (1) learning and innovation skills, (2) digital literacy skills, (3) information, media, and technology skills, (4) emotional and social skills, (5) self-directed learning and assessment, (6) effective communication, and (7) good personality traits 2) Leadership qualities, including (1) fostering collaboration and a constructive culture, (2) having vision, strategy, and adaptability, (3) possessing innovative leadership capabilities, (4) inspiring and motivating others, (5) nurturing a positive organizational culture, and (6) social responsibility 3) Managerial knowledge and skills, which consist of (1) managing innovation and technology for efficient educational management, (2) giving importance to health and the environment, (3) preserving arts and culture in line with the modern age, (4) academic and business community service, (5) adopting new budget and financial management practices, (6) innovating in human resource management and development, and (7) global, financial, economic, business, and entrepreneurial knowledge 4) Ethical and moral values, comprising (1) consideration for individuals, respect for rights, citizenship, cultural understanding, (2) responsibility, (3) integrity and honesty, (4) sacrifice and dedication, (5) justice, (6) compassion, kindness, and (7) civic consciousness, which will drive the institution's operations towards quality and a positive image that continues to be acknowledged.
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