Service Quality Of the Provincial Electricity Authority Udon Thani 2, Udon Thani Province
Keywords:
Perception, quality of serviceAbstract
This research is a quantitative research. The purpose of this study were 1) to know the perception of service quality of the Provincial Electricity Authority Udon Thani 2 and 2) to analyze factors affecting the perception of service quality of Provicial Electricity Authority Udon Thani 2. The research instrument is a questionnaire to collect data. The sample group consisted of 210 people who used the service of the Provincial Electricity Authority Udon Thani 2. Statistics used to analyze the data were frequency, percentage, mean and standard deviation, Exploratory Factor Analysisy by Principal-Component Analysis (PC) and Varimax Orthogonal Axis method. The KMO value which was used to evaluate the suitability of the data was 0.919.
The results of the study revealed that the overall perception of service quality was at the highest level. The results of the analysis of the perception of service quality of service factore consisted of 1) the concrete aspect, 2) the readiness and competence of the staff, 3) the operational aspect, 4) the information technology in operation aspect, 5) the public relations aspect and 6) giving advice with the percentage variance 64.541%
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