Innovative management for Success of Infrastructure enterprise
Keywords:
Innovation, Management, Successful, Real estateAbstract
The real estate industry faces business operations in a highly competitive environment and the recent outbreak of COVID-19 has resulted in a rapid social adaptation. and dramatic changes, especially the introduction of various technologies to take care of and prevent the spread of COVID-19, such as the use of applications to track and prevent the spread of COVID-19 The impact of the Covid-19 epidemic has resulted in more people working from home (Work from home), thus using technology. and new innovations become part of living and working Therefore, by making people work at home more, there is a change in decision making in buying a home or behavior in making a decision to buy a home. As a result, there is a demand for horizontal housing rather than vertical. such as a condominium Real estate entrepreneurs therefore need to adjust to accommodate the changing lifestyle trends of people and there is an urgent need to bring innovations in real estate management to manage sudden change
References
Boonlert, B. (2010). The secret regulations making money in real estate. Bangkok : T & K.
Chang, S. C., & Lee, M. S. (2008). The linkage between knowledge accumulation capability and organizational innovation. Journal of Knowledge Management, 12(1), pp. 3-20.
Chunsheng, B., & Dapeng, M. (2007). Study on new product development: Based on the process innovation of organization. Canadian Social Science, 3(3), pp. 27-34.
Daft, R. L. (2007). Understanding the theory and design of organizations. USA : Thomson.
Drucker, P. (1985). The entrepreneurial mystique. Inc. 7(10), pp. 34-58
Kasikorn Research Center. (2022). Business trend analysis. [Online] https://shorturl.asia/SsEjU. [14 April 2022]
Khunphonkaew, C. (2022). Innovation Management. [Online]. https://shorturl.asia/dsyoF. [12 January 2022]
Mansharamani, V. (2005). Towards a theory of service innovation: An inductive case study approach to evaluating the uniqueness of service. Master of Science, pp. 1-69
Payuhanaveechai, C. (2008). The analysis of real estate innovation. GH Bank Housing Journal, 53(14), p. 66.
Robbins, S. P. & Mary C. (2003). Management. (7thed). New Jersey: Engle Wood Cliffs Prentice Hall.
Schermerhorn, J. R., Hunt, J. G., & Osborn, R. N. (2003). Organizational Behavior. (9th ed.). New York: John Wiley & Sons, Inc.
Sumanasethakul, P. (2022). Real estate: 65 years of recovery. Prices move - investment in the periphery booms. [Online]. https://shorturl.asia/N9D3k. [25 June 2022]
Urabe, K., Child, J., & Kagono, T. (1988). Innovation and management: International comparisons. New York : Walter de Gruyter.
Vermeulen, P. A. M. (2005). Uncovering barriers to complex incremental product innovation in small and mediumsized financial services firms. Journal of Small Business Management, 43(4), pp. 432-452.
Wiratkaphan, W. (2022). Western real estate. Newly opened projects increase and decrease in value. [Online]. https://shorturl.asia/JQYmZ. [1 February 2022]
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2024 อภิชัย ชุ่มชื่น, เชาวฤทธิ์ เชาว์แสงรัตน์, วรสิทธิ์ เจริญพุฒ
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Articles that are published are copyrighted by the authors of the articles