A model enhancement of operational efficiency on logistics of entrepreneurs’ frozen pork imported business in Thailand
Keywords:
Enhancement, Operational Efficiency, Entrepreneurs’ Frozen Pork Imported BusinessAbstract
The objectives of this research were: (1) to study the causal factors influencing the operational efficiency on logistics for the satisfaction of entrepreneurs’ frozen pork imported business in Thailand. And (2) to develop a model enhancement operational efficiency on logistics that affect the satisfaction of entrepreneurs’ frozen pork imported business in Thailand. This research is mixed methods research. The quantitative research used a stratified sampling method from a population of 17,380 people by determining the sample size according to the criteria of hair et al. The sample includes 380 entrepreneurs’ frozen pork imported business. And qualitative research used a specific sampling method of 15 participants including entrepreneurs and experts. The tool used to collect data is a questionnaire. The statistics used in this research were percentage, mean, standard deviation and structural equation model analysis by LISREL program.
Major findings: (1) logistics management, information technology, marketing, operational efficiency on logistics and satisfaction of entrepreneurs consistent with empirical data, six indexes that passed the acceptance criteria were index c2/df = 1.203 CGI=1.00, GFI=0.97, AGFI=0.95, RMSEA = 0.021 and SRMR = 0.042. Therefore, it can be concluded that the structural equation model is appropriate and harmonious with the empirical data. and (2) a model enhancement operational efficiency on logistics of entrepreneurs’ frozen pork imported business in Thailand are as follows: logistics management, information technology, marketing, operational efficiency on logistics influences on the satisfaction of entrepreneurs. Therefore, entrepreneurs can use the research model as a guideline for sustainable business operations.
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