The efficiency of public relations tool of faculty of political science and Public Administration Rajabhat Mahasarakham University

Authors

  • Sittan Deelon Rajabhat Maha Sarakham university

Keywords:

Print Media, Personal Media, Audiovisual Media, New Media, Efficiency, Political Science and Public Administration Rajabhat Mahasarakham University

Abstract

ABSTRACT

The purpose of this research was, 1 To study the effectiveness of public relations tools of the Faculty of Political Science and Public Administration Rajabhat Mahasarakham University. 2 To propose guidelines for developing the use of public relations tools of the Faculty of Political Science and Public Administration Rajabhat Mahasarakham University. For the scope of population and the sample used in the research is Accidential sampling. The random sampling was done in the 9th-15th floor of the Chalerm Phrakiat 72 Building (Building 15) is the undergraduate student population within the Faculty of Political Science and Public Administration Rajabhat Mahasarakham University, total 848 studets. (Data for the academic year 2020 from the Office of Academic Promotion and Registration Rajabhat MahaSarakham University) Therefore, the sample size 272 students was calculated by Taro Yamane Formula. The tool used is questionnaire about the effectiveness of the public relations tools for the Faculty of Political Science and Public Administration Mahasarakham Rajabhat University about print media, personal media, audio-visual media and modern media. The researcher collected the data by himself. Data were analyzed using statistics, mean, standard deviation and The hypothesis was tested with t-test dependent samples. The results showed that, 1 The effectiveness of the public relations tools for the Faculty of Political Science and Public Administration Rajabhat Mahasarakham University Students are able to open their perceptions at a moderate level and of moderate value by students from different backgrounds. There was no difference in the perception of the news and students from different backgrounds have opinions on the value of public relations medias are not different. 2 Development guidelines for the use of public relations tools of the Faculty of Political Science and Public Administration Rajabhat Mahasarakham University, including technology access to media content management, policy, budget, and format

References

Arpavate, W. (2010). A study of the image of the Faculty of Mass Communication Technology, University Rajamangala University of Technology Phra Nakhon in the perspective of Mathayom 6 students in Bangkok. Bangkok : Rajamangala University of Technology Phra Nakhon

Jaichansukkit, P. (2010). Public relations innovation and communication issues of global organizations among the Social Network. [Online]. http://www.drphot.com/images/journal/2010/coporate_communication/external/Article%20PRbook4.pdf. [23 July 2017]

Klaitongdee, M. (2011). Acceptance of ERP system by SAP program by employees of CH. Karnchang Public Company Limited. Bangkok : Thammasat University.

Lapiratanakul, W. (1995). Public relations. (7th ed). Bangkok Chulalongkorn University Press.

Malisuwan, S. (2010). Social network. [Online]. http://vcharkarn. com/varticle/40698/ [23 July 2017]

Nakwirot, K. (2006). Exposure. Memorization and Attitudes of Metropolis Passengers towards Advertising Media on the Metro. Bangkok : Thammasat University.

Patitangko, K. (2015). Useing and need of information from public relations media among students of Buriram Rajabhat University. Ramkhamhaeng University Journal : Faculty of Education (Humanities and Social Sciences), 33(2), 99-116.

Sawatampairak, P. (2020). Teaching Document, Department of Management Science Sukhothai Thammathirat Open University. [Online]. https://www.stou.ac.th/stouonline/lom /data/sms/market/Unit8/u8-techer.htm. [23 July 2017]

U-on, V. (2007). Data Analysis in Qualitative Research. (9thed). Bangkok: Chulalongkorn University.

Wirunrat, S. (2016). The effectiveness of public relations tool of Burapha University. Chonburi : Burapha University.

Yamane, T. (1967). Statistics: an introductory analysis. New York: Harper and Row

Downloads

Published

2022-08-27

How to Cite

Deelon, S. . (2022). The efficiency of public relations tool of faculty of political science and Public Administration Rajabhat Mahasarakham University. Journal for Developing the Social and Community, 9(2), 361–376. Retrieved from https://so03.tci-thaijo.org/index.php/rdirmu/article/view/255853

Issue

Section

Research Articles