Tourist Behaviors and Tourism Management Guidelines for Khmer Civilization Tourist Attractions in Lop Buri province

Abstract

This research aims to study tourist behavior and trends in tourism management element for Khmer Civilization tourist attractions in Lop Buri province using research questionnaire with random sampling technique (300 samples). The research is conducted during October, 2018 to September 2019 using qualitative analysis (frequency, percentile, mean), and quantitative analysis (content analysis). The result indicates that most of tourists are located in Bangkok and the province in the center of Thailand. The attractiveness of tourist attraction is the primary motivation to travel in particular tourist destination while friend and family are the major references of tourist information. Private care is main transportation with approximate 1,000–3,000 Baht The results of tourism management assessment indicate that the tourist satisfactions are in the medium rank; Phra Prang Sam Yot (x̄ = 3.32), Phra Kal Shrine (x̄ = 3.23), Prang Khaek (x̄ = 3.14). In this research, there are 5 dimensions of tourism management guideline as 1) landscape and infrastructure development, 2) create value added using story telling, 3) develop information flow of tourism supply chain, 4) develop necessary skills and expertise of tourism staff, 5) promote proactive marketing strategies to attract new and quality tourist also encourage the revisit intension of tourist.