Guideline for Development to raise the Standards of Sustainable Nature-based Tourism in Ubon Ratchathani
Keywords:
1) แนวทางการพัฒนา 2) มาตรฐานการท่องเที่ยว 3) การท่องเที่ยวเชิงธรรมชาติAbstract
The purpose of this study were study the Standards of Sustainable Nature-based Tourism in Ubon Ratchathani and suggestion the guideline for Standards of Sustainable Nature-based Tourism in Ubon Ratchathani. Population were people who related to Sustainable Nature-based Tourism in Ubon Ratchathani. Sample used in this research was consisted of 12 peoples, 5 people who related to Sustainable Nature-based Tourism in Ubon Ratchathani and 7 researchers who done a research related to this field. Data were collected through interview. Content analysis were used to analyse data. The result found that 1) there were both side of the Standards of Sustainable Nature-based Tourism in Ubon Ratchathani. A positive side consists of 1. a potential of tourism destination and activities 2. a potential of facilities and 3. a potential of transportation system between province. A negative side consists of 1. a potential of marketing factor 2. a potential of media relation 3. a potential of establishment in term of Lodging business 4. a potential of management 5. a potential of tourism management and 6. a potential of transportation system between tourist destination. 2) The guideline for Standards of Sustainable Nature-based Tourism in Ubon Ratchathani consists of 1. agrressive marketing and establish a story of tourism destination 2. finding a new Marketing channels and new customers 3. development of Information system management and technology 4. development of lodging business 5. collaboration development between all parties and 6. transportation system development for all kind of customers.
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