ENVIRONMENTAL FACTORS INFLUENCING CAREER ADVANCEMENT OF MEDICAL PHARMACEUTICAL REPRESENTATIVES IN BANGKOK AND VICINITY

Abstract

The objectives of this research were 1) to conduct a comparative study on the career advancement of medical pharmaceutical representatives, categorized by demographic factors; 2) to examine the relationship between internal environmental factors and the career advancement of medical pharmaceutical representatives; and 3) to examine the relationship between external environmental factors and the career advancement of medical pharmaceutical representatives. This study is a quantitative study. The sample group of this research consisted of 385 medical pharmaceutical representatives in Bangkok and its vicinity. A stratified probability sample was used by dividing the proportions of the sample according to the areas of Bangkok, Nonthaburi, Nakhon Pathom, Pathum Thani and Samut Prakan provinces, 77 samples per province. The research instrument is a questionnaire. The statistics used in the data analysis include frequency, percentage, mean and standard deviation, One-way analysis of variance (ANOVA) and multiple regression analysis (MRA).

The results showed that 1) samples with different levels of education had different career advancements at a statistically significant level of .05; 2) internal environmental factors, consisting of compensation, opportunities for career advancement, opportunities for learning and talent development, relationships with supervisors, relationships with coworkers, and workplace environment, had different career advancements at a statistically significant level of .05; and 3) external environmental factors, including economic aspects, social aspects, technological aspects, and political aspects, influenced the career advancements of medical pharmaceutical representatives in Bangkok and its vicinity at a statistically significant level of .05.