THE BEHAVIORS OF THAI TOURISTS IN BAN NGEW SUB-DISTRICT, SAM KHOK DISTRICT, PATHUM THANI PROVINCE AFTER COVID-19 SITUATIONS

Abstract

The objectives of this research were to study the behavior of Thai tourists who travel to Ban Ngiu sub-district, Sam Khok district, Pathum Thani province, and to examine the relationship between expectations and satisfaction, as well as the relationship between satisfaction and the behavior of Thai tourists in Ban Ngiu sub-district, Sam Khok district, Pathum Thani province, after the COVID-19 situation. The study used a survey questionnaire to collect data from 400 tourists, analyzed the data using percentage, mean, and standard deviation, and tested hypotheses using Pearson correlation coefficient analysis and Chi-square. The research found that the behavior of most Thai tourists who came to visit Ban Ngiu sub-district had a travel objective, traveled by personal car, traveled with their partners, and had expenses of less than 500 baht. The hypothesis testing results showed that Thai tourists' expectations in terms of product quality, price, distribution channel, sales promotion, and physical attributes were correlated with overall satisfaction at the statistical significance level of .05. Furthermore, the overall satisfaction of Thai tourists was significantly related to their behavior at the statistical significance level of .05.