DIGITAL LEADERSHIP DEVELOPMENT MODEL OF SARASAS AFFILIATED SCHOOLS ADMINISTRATORS IN CHIANG MAI PROVINCE

Abstract

This research aims to 1) study the elements of digital leadership of Sarasas affiliated school administrators in Chiang Mai province; 2) study the state of digital leadership of Sarasas affiliated school administrators in Chiang Mai province; and 3) create, examine, and evaluate a digital leadership development model for Sarasas affiliated school administrators in Chiang Mai province. The research instruments are the content analysis tables, connoisseurship record forms, teacher questionnaires, and administrator interview forms. The statistics used in data analysis are mean and standard deviation. Findings reveal that digital leadership consists of five elements: 1) visionary leadership, 2) professional practice, 3) data driven, 4) talent management, and 5) learning culture for the digital age. The study results of digital leadership states of Sarasas affiliated school administrators in Chiang Mai province show a high level from a holistic view.  The mean value of talent management is at the lowest level. The results of model creation indicate that the elements of the model consist of five parts: 1) the principles of model, 2) the objectives of model, 3) innovative leadership development process based on elements, 4) model success assessment guidelines, and 5) success conditions. The results of the examination and evaluation by experts found that, in a holistic view, established digital leadership development model was accurate, consistent, appropriate, feasible and useful at the highest level.