ThailandDEVELOPMENT STRATEGY ANALYSIS OF INDIGO DYED PRODUCTS OF SAKON NAKHON PROVINCE

Abstract

This research has three objectives: 1) analyze strength, weakness, opportunity, and threat of indigo dyed products of Sakon Nakhon Province; 2) analyze related public policies of indigo dyed products of Sakon Nakhon Province; and 3) recommend development strategy of indigo dyed products of Sakon Nakhon Province through qualitative and documentary research methods. The targeted key informants were indigo dyed entrepreneurs in Sakon Nakhon Province.

The research results found that the strength of Indigo Dyed Products of Sakon Nakhon was uniqueness while the weaknesses were limitation of raw materials and production time. The opportunity was One Tumbon, One Product (OTOP) supporting policy and the threat was limited market channels or certain market place. In addition, the growth of indigo dyed products was arisen by the country policy distributed to important local areas including public organization, private sector, and people to implement the policy and upgrade the standard of indigo dyed products of Sakon Nakhon. According to the problem of indigo dyed products, one-year development strategy was established with the vision of “Sakon Nakhon, the City of Natural Indigo Dyed.” One to five years vision is “Sakon Nakhon, the City of Natural Indigo Dyed with creative craft fashion based on Local Wisdom”. More-than-five-years vision is “Sakon Nakhon, the City of Natural Indigo Dyed toward International Sustainability”.