FACTORS AFFECTING PERFORMANCE OF EMPLOYEES OF LIFE INSURANCE COMPANIES: A CASE STUDY OF EMPLOYEES AT LIFE INSURANCE COMPANY IN SILOM AND BANGRAK AREA

Abstract

This research has objectives to study about 1) level of working factors, 2) level of work performance and 3) factors affecting the work performance of the employees working in life insurance companies in Silom and Bangrak area. The data were collected from 356 employees by using questionnaires as research instrument with stratified random sampling techniques. The statistics applied for data analysis comprised of frequency, percentage, standard deviation, independent sample t-test and one-way analysis of variance (One-Way ANOVA). The results of the study as follows: 1) Most of respondents were  female, aged between 36-45 year old, were single, graduated from Bachelor's degree, worked in operational level, obtained 20,001-30,000 baht per month, and worked for over 10 years. 2) Four working factors including working environment, understanding of working, relationship with colleagues in the workplace, and work progress were rated as high level: meanwhile, one working factor, work morale, was rated in moderate level. 3) Working performance in terms of time, quantity and quality were rated in high level. 4) Comparative study of work performance categorized by personal factors revealed that marital status, educational level, and working duration differently had an effect on work performance of life insurance company employees in Silom and Bangrak at statistically significant level as of 0.05. Therefore, entrepreneurs should consider the difference personal factors, especially in terms of marital status, educational level and work duration in the workplace in order to create work morale and provide good motivation to encourage the employees to increase work performance.