SERVICE QUALITY OF TUNG LUANG MUNICIPALITY, PAK THO DISTRICT, RATCHABURI PROVINCE

Abstract

The purposes of this research were to study the service quality and compare the opinions of service users towards the service quality of Tung Luang Municipality, Pak Tho District, Ratchaburi Province, classified by demographical factors. The sample group consisted of 385 people using the services of Tung Luang Municipality, Pak Tho District, Ratchaburi Province. The nonprobability sampling with accidental sampling was used to select the samples. A questionnaire was applied as the tool for data collection, verified by three experts and consistency was at 0.88. The used statistics consisted of frequency, percentage, mean, standard deviation, and the Scheffe method for pair matching comparison.

Research findings indicated that the service quality of Tung Luang Municipality, Pak Tho District, Ratchaburi Province was at high level. Considering in each aspects, it was found that tangibles, reliability, empathy, and responsiveness were in high level and assurance was in medium level. In addition, comparison of users’ opinions towards the service quality of aforementioned municipality, classified by demographical factors, discovered that the users’ different demographic factor in terms of gender did not affect the quality of service differently. Meanwhile, users’ different demographic factors in terms of age, education, career, and salary affected the municipality service quality differently at 0.05 significant level.