THE TOURISM LOGISTICS MANAGEMENT’S SYSTEM OF NAGA FIREBALLS’ PHENOMENON IN PHON PHISAI DISTRICT, NONG KHAI PROVINCE

Abstract

The objectives of this research were (1) to study the level of opinions about tourism logistics management and (2) to compare the level of opinions of tourists, entrepreneurs, and community leaders in tourist attractions regarding tourism logistics management of the phenomenon of Naga fireballs in Phon Phisai District, Nong Khai Province. The samples were of 382 tourists, entrepreneurs, and community leaders in tourist attractions. The data collection tool was questionnaires. Statistics used in data analysis were Frequency, Percentage, Mean, Standard Deviation, Independent Samples t-test, One-way ANOVA and least significant difference. In addition, the interview technique was used to collect data from 10 tourists, entrepreneurs, and community leaders in order to obtain the qualitative data, which is analyzed by content analysis.

The finding indicated that tourists/entrepreneurs/community leaders had opinion towards management logistics for the tourism of the phenomenon of Naga fireballs in the highest level. The hypothesis testing found that tourists/entrepreneurs/community leaders in tourism destinations with different gender, age, education level, occupation, average monthly income, and duration of living did not have different opinion towards the management of logistics for tourism of the phenomenon of Naga fireballs at the significant level as of 0.05. The interview result revealed that promotion of management cooperation in tourism destination; training for local communities regarding development, rehabilitation and conservation of local culture; and community involvement in disseminating community tourism information such as cleanliness, safety, coordination, and public relations through online media and others can result in more tourists visiting, economy improvement, and tourism logistics system expansion.