MOTIVATIONAL FACTORS AFFECTING JOB MORALE OF PROFESSIONAL NURSES IN A PRIVATE HOSPITAL IN SAMUTPRAKARN PROVINCE

Abstract

This research had the objectives to study motivational factors influencing job morale of professional nurses in private hospitals in Samutprakarn province. The samples were of 206 professional nurses from both operational and managerial levels. Questionnaire was used as data collection tool. Data analysis employed ratio, percentage, mean, and standard deviation. Hypothesis testing included independent sample t-test, One-way ANOVA and multiple regression analysis. The results indicated that most of the respondents were female, aged between 26-30 years old, were single, worked for 1-3 years, worked in operational level position, and earned monthly income between 30,001-40,000. In addition, the research revealed that professional nurses in private hospitals in Samutprakarn province had high opinion level towards motivational factors influencing job morale by extremely focusing on career status, followed by work success, responsibility, relationships with colleagues, job characteristics, recognition, career advancement, job security, commanding and management, and remuneration, respectively. The hypothesis testing revealed that motivational factors influencing job morale included trust and reliability from supervisors, followed by trust in organization and expectation to end work in this organization, and organizational security and sustainability significantly. Obtained results can assist and direct the organization to develop job morale for professional nurses in the organizations.