Social Science Journal of Prachachuen Research Network

Research Articles

• FROM IDENTITY TO COMMUNITY BRAND: DEVELOPING THE PNRU COMMUNITY BRANDING MODEL THROUGH CULTURAL CAPITAL AND PARTICIPATION IN THE MON KHLONG SAM WA COMMUNITY

  Nitta Roonkaseam, Nisararat Wilailuk, Sirimon Puengsangwal

  1-18

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• BEYOND ENTERTAINMENT: HOW TRUST CONVERTS AI-GENERATED CONTENT VALUE INTO GENERATION Z ENGAGEMENT

  Aphiradee Saranrom, Narubodee Wathanakom

  19-37

  • PDF (ENGLISH)