Development of Distribution Channels and Value Addition of Chicken Manure or Mixed Chicken Manure Fertilizer of Community Enterprise at Ban Klang Subdistrict, Mueang Nakhon Phanom District, Nakhon Phanom Province
Article Sidebar
Main Article Content
Abstract
This research aimed to create value-added products to develop distribution channels for chicken manure and mixed chicken manure fertilizer of the Ban Klang Community Enterprise, Ban Klang Sub-district, Mueang District, Nakhon Phanom Province. The study employed a participatory action research (PAR) approach. The research participants consisted of 27 members of the Ban Klang Community Enterprise, The research tools included structured interviews and focus group discussions. The findings revealed that 1) the development of distribution channels were enhanced through online platforms such as Facebook Marketplace and LINE, along with building networks with organic farmers and crop growers, 2) Product packaging was modernized to be more durable, reflective of the community’s identity, and capable of communicating product value through labeling and community storytelling. These developments increased product credibility and enabled the enterprise to set higher prices in target markets.
Article Details
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
References
Agricultural Research Development Agency. (2022). Value-added strategies for organic agriculture. Ministry of Agriculture and Cooperatives.
Bezuidenhout, R. M. & Van Schalkwyk, G. J. (2024). Qualitative research designs and methods. University of South Africa Press.
Chou, Y. C. (2024). Sustainable product design in the age of Industry 4.0: Integrating IoT, AI, and digital twin technologies. Springer.
Christopher, M. (2011). Logistics and supply chain management: Creating value-adding networks (4th ed.). Pearson Education Limited.
Deeboonmee, S., Thammasiri, J., Tankrathoke, A., Pantasearm, U. & Insee, J. (2024). Guidelines develop-ment the operation potential of the Kalasin native chicken farming community enterprises. Retrieved July 2024, from https://ag2.kku.ac.th/kaj/
Department of Agricultural Extension. (2023). Sustainable Urban Agriculture Development Project. Department of Agricultural Extension, Ministry of Agriculture and Cooperatives. Retrieved March 2022, from https://www.moac. go.th/news-preview-441091791208
Kotler, P. & Keller, K. L. (2020). Marketing management (15th ed.). Pearson Education.
National Organic Agriculture Development Strategy. (2022). National roadmap for sustainable organic farming. Organic Agriculture Institute.
National Research Council of Thailand. (2022). Promoting the use of technology and innovation for value- added agricultural products. NRCT.
Office of Agricultural Affairs, Nakhon Phanom Province. (2022). Poultry farming and manure utilization report. Provincial Agriculture Office.
Phueakhue, N., Punyawutpreeda, P. & Wutthiphornsophon, U. (2021). Development of product packaging to create value of Yai Cha community product, Sampran District, Nakhon Pathom Province. Retrieved March 2021, from https://so03.tci-thaijo.org/index.php/jmbr/article/view/250774
Porter, M. E. (1985). Competitive advantage: Creating and sustaining superior performance. Free Press.
Punroob, J., Chinnaboot, W., Issara, D. & Duangjai, E. (2019). Marketing strategy development for competitive advantage in biological liquid wash of community enterprise in Tombon Nai Wiang of Nan Province. Prae-wa Kalasin Journal of Kalasin University, 6(1), 118-140. https://so05.tci-thaijo.org/index.php/ Praewa-ksu_Journal/ article/ view/ 185541
Richards, L. (2009). Handling qualitative data: A practical guide (2nd ed.). Sage Publications.
Rovinelli, R. J. & Hambleton, R. K. (1977). On the use of content specialists in the assessment of criterion referenced test item validity. Journal of Educational Measurement, 14(3), 293-296. https:// eric.ed.gov/?id=ED121845
Roopsing, T.& Pongsiri, P. (2022). Strategies to create added value for organic products to enhance competitiveness in the digital age. Journal of Buddhist Social Sciences and Anthropology, 7(3), 473-487. https://so04.tci-thaijo.org/ index.php/JSBA/article/view/257575
Sangkumchaliang, P. & Pakdee, P. (2021). Consumers’ intentions to purchase organic agricultural products in Khon Kaen, Khon Kaen Agriculture Journal, 49(3), 749-762. https://li01.tci-thaijo.org/index.php/ag kasetkaj/ article/ view/250859
Nguyen, T. N. M., Whitehead, L., Dermody, G. & Saunders, R. (2021). Theoretical application framework for qualitative studies. Journal of Qualitative Research, 19(2), 45-59. https://doi.org/10.1111/jan.15053
UNext Editorial Team. (2020). Product innovation: Importance in product management. Retrieved October 2020, from https://u-next.com/blogs/product-management/state-of-product-management-in-india-in-2020/
Yangprayong, P. (2023). Label and packaging design for community enterprises: A case study of herbal cosmetic products in Khao Rup Chang Subdistrict, Mueang District, Songkhla Province. In Proceedings of the 21st National Conference on Community, Local and Social Development (CSD Relations): “Development: Adaptation:Sustainability”, Buri Ram Rajabhat University, Buri Ram, Retrieved February 2024, from https://ird.skru.ac.th/RMS/file/40015.pdf
