Development of Business Management Strategies for Rice Producer Groups in Kamphaeng Phet Province

Abstract

The objectives of this research were as follows: 1) to study the business management conditions of rice producer groups; 2) to level of external factors related to influence the business management conditions; 3) to develop business management strategies tailored to the unique needs of rice producers in the study area; and 4) to assess the business management strategies of these groups within Kamphaeng Phet Province. The research methodology employed both research and development processes. The data source for this study comprised 370 members participating in the large-plot agricultural system of the rice farming group in Kamphaeng Phet province, 17 stakeholders,

9 representatives from public and private agencies, and 19 scholars who specialize in business administration and strategy, respectively. The research instruments were questionnaires, SWOT Analysis, PESTEL Analysis, strategy component examination forms, and strategy assessment forms. Statistics in data analysis were percentage, mean, and standard deviation.

The research findings revealed that 1) members of rice producer groups generally express a high level of satisfaction with the overall business management practices within the group. 2) Overall, the level of external factors influencing the business management of the rice producer groups in Kamphaeng Phet province was at a high level. 3) the study identified five key business management strategies employed by the rice producer groups in Kamphaeng Phet province, encompassing rice production management, financial management of the rice business, marketing management of the rice business, rice business partnerships, and the development of agricultural entrepreneurs' capabilities in agricultural business operations. 4) the assessment revealed a high to the highest level of alignment across vision, mission, objectives, strategies, measures, and key performance indicators within the rice producer groups in Kamphaeng Phet province.