A Distribution Location Centers Selection by Utilizing a Weighted Method for Result Products Delivery Potential: A Case Study of a Beverage Enterprise.
Keywords:
Distribution Location Centers, Weighted Method, Delivery PotentialAbstract
The objective of this research was to 1) study the selection process of distribution center locations, 2) examine the weighting patterns in the selection process, and 3) enhance the delivery potential after selecting distribution centers. The research design was operational and employed weighting methods for selecting distribution center locations, with interviews serving as the tool for data collection and analysis. The research findings revealed that 1) the outcome of selecting distribution center locations, utilizing a weighting pattern with a factor weighting proportion of 88.25% for a bottled water company, resulted in Roi Et Province being selected as having the highest potential for product delivery, followed by Ubon Ratchathani Province at 79.75% and Maha Sarakham Province at 77.50%. 2) Factors influencing the selection of distribution center locations for the bottled water company included (1) customer base, (2) customer purchasing power, (3) building rent, (4) building floor space, (5) safety, (6) competitor warehouses, and (7) distance from the distribution center to customers, which were considered suitable and capable of enhancing delivery potential. 3) The delivery potential after selecting distribution centers in Roi Et Province could accurately, promptly, and punctually meet delivery deadlines at 95%, prompting organizations to consider core value activities to ensure flexibility and agility in all situations.
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