Human Capital Factors and Strategic Business Management with Success of Business Organization in the Digital Era
Keywords:
Human Capital, Business management, Strategic management, Business successAbstract
This article aims to present the relationship between human capital factors and strategic business management with the success of organizational businesses. Data was gathered and analyzed by researching and collecting information from documents, academic articles, relevant research works, and summarizing and interpreting data from these sources to address the objectives and study results. The study found that human capital refers to the resources within the organizational personnel, including knowledge, expertise, special abilities, skills, wisdom, creative thinking, judgment balance, and experience. Strategic business management is the process of selecting appropriate options for managing the business to achieve objectives. Human capital and strategic business management factors are closely related to the success of the business organization, as the organization operates with people or human resources that require human capital for operations. The success of a digital-era business organization can be measured using a balanced scorecard and separated into 2 types of success: (1) Financial success, such as success in reducing costs and generating income and profits. (2) Non-financial success, such as customer satisfaction, and success in developing personnel in the organization
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