A Study of Public Opinion towards the Establishment of Entertainment Complex
Keywords:
Public opinion, Entertainment ComplexAbstract
The objectives of this research were 1) to study public opinion on the establishment of Entertainment Complex and 2) to study factors that correlate with public opinion on the establishment of Entertainment Complex, classified by gender, age, education level, occupation, and average monthly income. This utilized quantitative research methodology employing questionnaires as research tools. The sample, purposively selected, consisted of 400 Thai citizens. Statistical analyses employed in the research included frequency, percentage, average, t-test, and F-test. The results indicated that public opinion on the establishment of the Entertainment Complex across seven aspects was generally is high (= 3.96). When considering each aspect individually, the opinions were as follows: 1) Tourism Management (
= 4.10) 2) Internal and external environment (
= 3.96), 3) Management (
= 3.97), 4) Economic impact (
= 3.87), 5) Social impact (
= 4.00), 6) Cultural impact (
= 3.96), and 7) Environmental impact (
=3.92). In the comparison of factors correlated with public opinion toward the establishment of an Entertainment Complex, classified by personal factors, it was found that gender showed no difference in opinion. However, age, education level, occupation, and average monthly income exhibited statistically significant differences in opinion at the 0.05 level.
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