The Strategies of Customer’s Personalized Experience for Enhancing Competitive Competency and Differentiation of Retail Business in Thailand
Keywords:
Personalized Experience, Retail Business, Capability, DifferentiationAbstract
This academic article aims to present strategies for creating personalized experiences to enhance competitiveness and create a difference over competitors for retail businesses in Thailand. Using study methods from a review of related literature. There are important findings or conclusions arising from the study that will be useful/usable for the retail business in Thailand as follows: The creating a personalized experience is a form of marketing strategy where marketers use technology or tools to help analyze data. Understanding consumer behavior Including studying what consumers want. So that the brand can provide a good, personalized customer experience. Therefore, marketers can use marketing technology to store data and effectively measure the results of promotional activities. This allows brands to use data to analyze complex audience segments. and allows the brand to predict the behavior of the target group in the future. including individual needs by applying the results to personalized marketing strategies. To effectively respond to customer needs Important strategies include: 1) The strategy for knowing target customers, 2) The strategy for audience segmentation, 3) The strategy for choosing customization tools, 4) The strategy for presenting appropriate content, 5)The strategy for increasing marketing program efficiency, and 6) The strategy for prioritizing and protecting customer data.
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