Restaurant Business: Current Situation, Standards, and Achievements

Abstract

The restaurant business is a service business that has the potential to grow along with tourism and generate a lot of income into the country. This academic article aims to present the restaurant business's overview, standards, and success. It found that today's entrepreneurs have to adapt to the current competition, changing social situation, diversified consumer behavior, and new normal life by developing strategies for quality service. The quality and standards of the restaurant business are operated by the Ministry of Commerce, the Ministry of Public Health, and the Tourism Authority of Thailand, which will set standards for products, services, management, and consistency of quality. While operating a restaurant business in the country, the focus is on the characteristics of the operator, the quality of food and service, the ability of the operator to manage within and outside the organization, the use of technology, and policies from the state sector which is a contributor to the success factors of the Thai restaurant business operating abroad, in addition to the factors of entrepreneurial management skills, support from the surrounding society and rules and regulations of doing business abroad. The suggestions on the study of the restaurant business are revealed success strategies comparing between international restaurants in the country and studies to create guidelines or guides for restaurant businesses in managing their business to achieve their goals.