Homestay management model in a new normal towards responsible tourism

Abstract

The purposes of this research were to 1) study the operation and management approach from 3 model homestays, which are standardized homestays awarded by the Department of Tourism, consisting of homestays that are managed and provide health-focused services, Eco friendly homestays, and beautiful homestays with identity and 2) create a homestay management style in a new normal way towards responsible tourism. The quantitative method of this research was used to collect data by using a questionnaire based on the 10 standard indicators of Thai homestay and the questionnaire was an estimated scale. The means (), standard deviation (S.D.), and multiple regression for data analysis. The results showed that the readiness of homestays was the most hospitable with an average of 4.53 (S.D.=0.60), followed by food at a high level with an average of 4.45 (S.D.=0.5) and cultural at a high level with an average of 4.22 (S.D.=0.86), respectively. After that, it was used to test the hypothesis and calculate the multiplicative correlation coefficient. It was found that it was consistent with the hypothesis of 10 standard homestay criteria, with a total of 6 aspects consisting of cultures, community products, tour programs, safety, management, and natural and environmental resources affecting the homestay management model in the new normal way towards responsible tourism has a statistically significant relationship at the 0.05.