The Adaptation Guidelines for Prototypes of Community-based Tourism Destinations in Thailand after Tourism Crisis
Keywords:
The adaptation Guidelines, Prototypes of Community-Based Tourism Destinations, Community-Based Tourism, Tourism Crisis, ThailandAbstract
After tourism crisis, driving and restoring the tourism industry's potential has returned it to its full capacity and given visitors a sense of security. In particular, community-based tourism (CBT) is a critical issue that has to be promptly prepared for management in order to strengthen the local economy and successfully revitalize and maintain tourism demand. The purpose of this research study aimed to develop the adaptation guidelines for 14 prototypes of community-based tourism destinations in Thailand after the tourism crisis. A qualitative research design was used in the study. The research instrument included an in-depth interview. The key informants were leaders or associated representatives of 14 prototype community-based tourism destinations that have been created and are being managed by the Designated Areas for Sustainable Tourism Administration (DASTA). The study was carried out between September - December 2021. Results indicated that the adaptation guidelines for prototypes of community-based tourism destinations in Thailand after the tourism crisis were classified into six aspects: 1) Tourism standards and cleanliness, hygiene, and safety, 2) Measures for tourists, 3) Activity/types of tourism, 4) Online marketing and communication channels, 5) Upskill (to enhance different skills), and 6) Meeting and discussions in both the public and private sectors among partnership network and the local community.
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