The Impact of the COVID-19 Epidemic on Changing Consumer Behavior

Abstract

The epidemic crisis of the coronavirus, also known as COVID-19 affect both economically and society especially the impact on changing consumer behavior. This academic article, therefore, aims to study the crisis situation of the COVID-19 virus epidemic, concepts about consumer behavior, consumer segmentation during the COVID-19 crisis, and consumer behavior according to the level of the COVID-19 crisis, it found that consumer behavior has changed during the COVID-19 situation in health care due to the COVID-19 situation. Consumers should continue to take care of themselves and keep healthy despite the COVID-19 issue and maintain social isolation to keep the number of sick persons from growing. Healthcare standards must be maintained indefinitely. Consumers have to plan their finance, arrange prioritized spending, and cut unnecessary expenses. In terms of buying behavior, the popularity of online shopping has increased. Stores should define an appropriate online sales strategy. In terms of work, companies should create an online working system 1-2 days a week or consider according to the nature of the job in order to reduce costs for the company.