The Influence of Online Social Media on Real Estate Purchasing Decisions

Abstract

The objective of this article is to investigate the influence of social media on real estate purchasing decisions by studying the concept of communication and communication on the Internet Social media influencing real estate purchase decisions. This study found that real estate entrepreneurs should use social media to create customer relationships and event promotions to bring the target group's attention to the website or visit the project, as well as to create experiences and exchange ideas between salespeople and customers. Real estate entrepreneurs should use corporate online media for public relations goals in order to form stronger ties with customers and enhance corporate marketing. Traditional online media and social media networks are the two types of internet media that organizations use. Due to low production costs and quick access to clients, mixed media tools and approaches should be utilized in conjunction with mainstream web media such as video clips for product reviews, location reviews, travel, and project samples, and create possibilities to market real estate successfully.