The Meaning Definitions, the Meaning Sources, the Communication Process to the Meaning of the “Thai Way of Charms over the Old Capital” For Tourism Entrepreneur, Phra Nakhon Si Ayutthaya Province.

Abstract

The objectives of this research were 1. To study the meaning definitions, the meaning source, the communication process to the meaning of the “Thai Way of Charms over the Old Capital” for tour operators in Phra Nakhon Si Ayutthaya province. 2. To study the communication process to the meaning of the “Thai Way of Charms over the Old Capital” for tour operators in Phra Nakhon Si Ayutthaya province. This research was “Grounded Theory” qualitative research. The data was collected by in-depth interviews, observations and note-taking. The analysis of documents and related researches were analyzed the data by Content analysis. The main informant were the tour operators in Phra Nakhon Si Ayutthaya for 21 persons

            The results of the research found that 1) the meaning of “Thai Way of Charms over the Old Capital” were 1. The multiculturalism city with a distinctive identity. 2. The fundamental of the charming way of life 3. Identity of historical sites and world heritage always made the products and services for making attractions to the tourists. 2) The communication process to the meaning of the “Thai Way of Charms over the Old Capital” for tour operators in Phra Nakhon Si Ayutthaya province has different approaches according to the types of the businesses and creativity from the tourist operators. The phrase “Thai Way of Charms over the Old Capital” was used by tourist operators to making the prominent for their business. The communication process to the meaning of the “Thai Way of Charms over the Old Capital” for tour operators in Phra Nakhon Si Ayutthaya province had 2 forms: 2.1 The communication process to the meaning of the “Thai Way of Charms over the Old Capital” for tour operators in Phra Nakhon Si Ayutthaya province was to promote tourist attractions to be known to tourists, which will indirectly positively affect the businesses as 1. Narrate the historical facts. 2. Tell the stories which connect past and present information. 3. Make the stories to generate interest which could be told through various media that may be literal, storytelling through video clips, drawings, or photographs. 2.2 The communication process to the meaning of the “Thai Way of Charms over the Old Capital” for tour operators in Phra Nakhon Si Ayutthaya province to increase value to the business directly by applying “Thai Way of Charms over the Old Capital” to their businesses by 1. Planning the marketing for the business to satisfy the needs of tourists. 2. Increase value to the process of offering products and services to make the most impression.