Human Resource Management in The Next Normal to Digital HR Era

Abstract

This article on Human Resource Management in the Next Life Era to the Digital Technology Era aims to present the trend of human resource management in the Next Normal era, leading to the Digital Era of Human Resource Management. Human Resources or Digital HR) due to the challenges from changes in digital technology in the digital economy era (Digital Economy) and the impact of the epidemic crisis of the Coronavirus 2019 or Covid-19 (Covid-19). 19) which affects the government sector and the industrial business sector, both the manufacturing industry and the service industry. All sizes of the organization are affected and need to adapt to survive as well as prepare for development and live long to the future. From the study of academic papers and research from reliable database sources. It is found that Human Resource Department plays an important role in connecting human resources which is a critical factor in management and business outcomes among the challenges of digital transformation and VUCA world by applying digital technology of MICS technology as Mobile, Information, Cloud, and Social, including Artificial Intelligence (AI) which resulting in activities of human resource management in 4 important areas: 1) Working style of Hybrid Workplace, 2) Workforce Utilization of the organization’s human resources to be able to work at their full potential by promoting and supporting work on digital technology, 3) Workforce development to have skills and capabilities to support future work styles, and 4) Workforce retention by corporate image transformation, diversity and inclusion, and adjustment of talent retention systems.