Development of Raman Crispy Rice Noodle by Housewives Group in Ban Ngew Community, Sam Khok District, Pathum Thani Province

Abstract

Research article on the development of the Ban Ngew Raman Crisp Rice Noodle by Housewives Group in Sam Khok District, Pathum Thani Province, aims 1) to analyze the potential of the Raman Crispy Rice Noodle by Housewives Group in Ban Ngew Community, Sam Khok District, Pathum Thani Province and 2) to develop the potential of Ban Ngew community housewives in the development of Raman Crispy Rice Noodle in Ban Ngew community, Sam Khok District, Pathum Thani province. It was qualitative research using a workshop process. The first group of informants consisted of 3 community leaders, a representative of the Ban Ngew Subdistrict Administrative Organization, 6 members of the Ban Ngew Community Housewives Group, 2 entrepreneurs, and 3 academics, a total of 15 people, and the second group consisted of 3 community leaders, 15 Ban Ngew housewives, a total of 18 people were asked to attend the group discussion process. The results of the study showed that 1) Potential analysis of the housewives group using SWOT Analysis showed in terms of strengths: (1) Knowledge and ability to cook (2) Good relationships (3) Regular customers (4) Mass purchases during the festival (5) Mutual fundraising (6) Mutual benefit management. In terms of Weaknesses: (1) Lack of knowledge to add value to products (2) Quite expensive materials (3) Invalid production methods (4) Few distribution channels (5) Lack of public relations in various channels (6) Uncertified standards Production (7) Unstable formula (8) No financial records. In terms of opportunities, (1) Promotion of the government (2) The conservation of wisdom, while the obstacles (1) The deterioration of the general economy (2) The epidemic (3) Lack of support for housing development. 2) The results of the analysis can be used in the development of the group as follows: (1) The production process of the housewives’ group has developed a standardized formula, i.e., from the original, the method of estimating the flavor of crispy noodles was used for seasoning. After the training, seasonings are measured to ensure that the taste is standardized and the form of the product is available in 2 types, which are slices and compacted cubes. 2) The marketing promotion, there is the upskill of personnel in the community to know about online marketing until they offer products for sale online. 3) The Budget provides knowledge about the preparation of the group's financial statements. The result of training all members of the group to invest together and record the income and expenses of the group. The profit is deducted as 10% of funds. Currently, the group has a fund of 5,800 baht. The recommendations government should promote the production and open marketing online opportunities to the next level of the group.