The Design Thinking Applied To Innovative Startup: Models And Case Studies

Abstract

Emerging businesses or start-ups, established with a limited number of personnel and resources, have adopted innovation or technology as the primary driving force in their business by starting their business from a small point such as seeking an idea to solve a problem and realizing novel opportunities that result in profit growth, ease of expansion, and acceptance of business transformation. Numerous factors that contribute to the success of a startup business can include many factors such as timing, teamwork, new ideas, business plan, and funding as well as factor prioritization. To create emerging businesses, the entrepreneurs can adopt a five-stage design thinking concept with a direct focus on targeted customers such as access to information and insight into customer behavior, and continues with the creation of creativity within the organization, eventually resulting in an organizational culture that fosters the organization to have teamwork that wants to grow, to have challenges that can be overcome collaboratively, and mutual learning from mistakes. When the business is run to a certain stage, the following steps are to seek joint investors, create business plans, and launch the business at the right time. This article aims to demonstrate how design thinking can be applied to startups and to instill a sense of understanding in entrepreneurs through the use of example cases.