Tourism Development Strategies Based on Community Resources in Krachaeng Subdistrict, Bang Sai District, Phra Nakhon Si Ayutthaya Province

Abstract

The study is entitled as Tourism Development Strategies Based on Community Resources in Krachaeng Subdistrict, Bang Sai District, Phra Nakhon Si Ayutthaya Province. The objectives of this study are as follows: 1) to create tourism development strategies based on community resources in Krachaeng Sub-District, Bang Sai District, Phra Nakhon Si Ayutthaya Province, and 2) to propose a guideline to implement strategies in Krachaeng Sub-District, Bang Sai District, Phra Nakhon Si Ayutthaya Province. This study is a qualitative research which conducted with 15 people:  4 community leaders, 1 representative sub-district administration organization,1 Bang Sai district agricultural representative, 1community development representative, 3 people representative,  2 entrepreneurs and 3 academics by the method of the Workshop. The results found that tourism development strategies based on community resources, Krachaeng Sub-District, Bang Sai District, Phra Nakhon Si Ayutthaya Province from SWOT Matrix were able to summarize the strategies that it will be used to develop tourism in Krachaeng Sub-District, Bang Sai District, Phra Nakhon Si Ayutthaya Province with 7 strategies as follows. First, The Proactive Strategy that consists of 3 strategies:  1) Establishing a learning base and a learning center for community wisdom, 2) Promoting community products to be certified by government agencies, and 3) Publicize community tourism and the Krachaeng community. Second, The Revision Strategy that consists of 2 strategies: 1) Establishing a community enterprise in tourism, and 2) Training in community tourism management knowledge and training of communicators in the community. Next 2 strategies are, Defense strategy: to build networks in both the public and private sectors, and Passive strategies: to formulate a community-based tourism development plan. In addition, the experts suggested two additional strategies:  1) training the community to write for funding from various agencies; both public and private, and 2) screening tourists to prevent epidemic COVID-19. Then all data will be presented to the community.