Modern Trade Management in the Digital Age

Abstract

The author aims to explain the steps in managing modern trade in the digital age which is the distribution process focusing on presenting diverse products. There is a management system based on expertise and technology to help meet the needs of customers. Modern trade in the digital age consists of 8 important steps as follows: defining objectives, market situation analysis, creating an identity on digital channels, digital content creation, advertising promotion, use of search engine, customer relationship management, and measurement. These are done in order to make future commercial management in the digital age successful in the future, increasing digital marketing channels, and to increase the target customers as well as to make sure that the existing customers will be loyal to our brand forever. Focusing on digital marketing channels will make the business get the most benefit with true business sustainability.