The Power of Mass Media in Social Media

Abstract

The article entitled “The Power of Mass Media in Social Media” aims to demonstrate the materialization of mass media in the online society. The methodology is composed of the concept and theory in communication arts. Nowadays, the media landscape has changed and thus “the online society” has influenced human lifestyle and thinking. This leads to the realization of the media using the illusion to attract consumers to perceive required knowledge and information by symbols and representations in their minds. Moreover, the media also presents hyper-reality as it looks better than reality.

The media’s “the online society” is used as a tool to exchange information and views, share feelings among mass media or share information and views with readers, as the coffee club in the digital world. Mobile phones are used for news releases called Mojo (Moblie Journalist) in order to raise rating. This phenomenon is called emo-journalism which mainly focuses on emotion and feeling of perceivers. The feeling is expressed via press releases so called “drama”. Feeling arousing in form of cinematic journalism can extremely alert perceivers. This leads to the problem that press release presentation is more popular than facts. Finally, people would have to rely on media literacy in order to protect drama of mass media.