Economics of Tourism Behavior in Phranakhon Si Ayutthaya

Abstract

This research, a study on the economics of tourism behavior in Phra Nakhon Si Ayutthaya Province aims to 1) analyze the overall behavior of Thai and foreign tourists visiting Phra Nakhon Si Ayutthaya Province, and 2) study factors which drive tourist spending in Phranakhon Si Ayutthaya using secondary data from 1994 – 2018. 2 types of data analysis were conducted in this study:                 1) using descriptive statistical analysis in order to observe the overall behavior of Thai and foreign tourists visiting Ayutthaya Province. It was found that, on average, most of tourists were 76 percent of Thais and 24 percent of foreigners, while the average daily stay is booked for 52 percent of foreign tourists and 48 percent of Thais. In the average daily expenditure of Thai and foreign tourists, it was found that foreign tourists spend an average of 63 percent per day on tourism, however; Thai tourists for 37 percent, and 2) adopting analysis through the Ordinary Least Squares Regression (OLS)) revealed that the influencing factor contributing to the income from the expenditures of tourists traveling in Phranakhon Si Ayutthaya derived from primarily the income of the incoming and the average accommodation cost of tourists visiting.