Accommodation Attribute toward the Length of Stay of Tourists in Phranakhon Si Ayutthaya

Abstract

The objectives of this study were 1) to examine behavior toward decision making to select accommodation of staying in Phranakhon Si Ayutthaya, and 2) to study factors of the length of stay of tourists. Quantitative research was used in this research. Data was collected from 400 samples from both Thai and foreign tourists staying in the target area. The research was analyzed by using statistics including percentage, mean and standard deviation.

The results of the research revealed that 1) behavior toward decision making to select accommodation was the cleanliness of the rooms and the local festival; 2) factors of the length of stay of tourists consisted of the service, facilities and accommodation, safety, and prices, respectively. Therefore, private sectors should pay attention to cleanliness of accommodation and tourist attractions, and maintain the accommodation to be in an appropriate condition with prompt service in order to increase the length of the stay as well. Together, government agencies should increase the potential of tourism by supporting activities that create an image of local festivals.