Influencers Marketing Ethics of the Online Influencers

จริยธรรมทางการตลาดของผู้ทรงอิทธิพลทางความคิด

Abstract

Social media is more important in a field of advertisement as consumers spend most of their time online making marketers and brands turn to use influencers as marketing strategies which online influencers have many followers on social media from sharing comments and stories that inspire and provide knowledge and entertainment to have influence on trust and credibility of followers as well as ability to know brands that they support. However, for choosing influencers, it is needed to consider an image of the brand and the communication techniques with consumers as what they need the most is credibility and trust which cannot be gained easily in the old style advertisement. Marketers should be aware of the sent content whether it affects society, youths or cultures negatively. Therefore, it is important that the marketers and the influencers should be aware of the marketing ethics. The marketers and the influencers are required to be honest, sincere, and thoughtful as some products can affect the health and life of others. At the same time, the followers or consumers should use more judgment while accessing online media.