Image Communication of Japanese Food Culture Through Anime

Abstract

                  The independent study of “Image communication of Japanese food culture through anime” aimed 1) to study communication and strategies in presenting Japanese food culture image through the anime, Shokugeki no Soma and Emiya-san Chi no Kyou no Gohan, 2) to study type of presentation Japanese food culture image through the anime, Shokugeki no Soma and Emiya-san Chi no Kyou no Gohan, and 3) to study soft power strategies of Japanese food culture through the anime, Shokugeki no Soma and Emiya-san Chi no Kyou no Gohan. This study used a qualitative research method. The data was collected by content analysis and in-dept interview six persons who like to watch Japanese cooking anime.

              The research found that the anime has very clear communication of Japanese food culture image. The audiences learn the culture’s difference which support pop culture because Japanese food and anime are popular and accepted by the audiences. Japanese culture was presented through fun and excited plot, with Japanese culture integration, interested characters, special symbols used in images and music and the unique drawing. Finally, the researcher recognized the strength of soft power because the audience’s obsession with Japanese culture and food. They could remember the food names and would like to travel in Japan to eat the Japanese food following in the anime.