Framework for Study Audio Media in Digital Era: from Radio to Podcast and Transmedia Storytelling

Abstract

              Radio broadcasting and podcasting are forms of communication with recipients through sound. However, with advancements in communication technology, both types of media have developed different formats for content creation, presentation, production, and dissemination. This article proposes an extended version of the PodCred Framework (Tsagkias, 2010) to analyze podcasts using the following criteria: 1) Content, which includes the spoken message, the consistency of the topic, and the genre of the podcast. 2) Podcaster, which covers the profile, speaking style, and language of the host. 3) Context, which examines the interaction between the host and the listeners, as well as the business opportunities related to the podcast. This article also suggests exploring the host’s official platform, the fan platforms of the podcast, social media, and public forums as tools for interaction. 4) Technical execution, which evaluates the production, distribution, and packaging of the podcast. This article recommends removing an outdated technological criterion from the original framework and adding program formats as an additional criterion under production. Lastly, it is recommended to include the 5th category, transmedia storytelling, which the PodCred Framework does not mention.