Producing Rap Style Music Video for Digital Public Relations

Abstract

The objectives of this study were 1) to produce, DC Row Me. with a rap style, 2) to Music Video Production, DC Row Me. for Public  Relation of Digital Media and Mass Communication Technology Division with Rap Style Music. and 3) to  Study the satisfaction after watching the Music Video Production, DC Row Me. for Public  Relation of Digital Media and Mass Communication Technology Division with Rap Style Music.  The sample group used in this study were students of television and radio broadcasting technology.  Faculty of Science and Technology  There were 99 students from Rajamangala University of Technology Krungthep and 99 students in the Primary Education Commission of Bangkok, total 198 students by using the purposive sampling method.  The instruments used in this study were 1) DC Row Me. songs with rap style and 2) DC Row Me. songs with rap style that were assessed for coherence between the verses Questions and Objectives (IOC) 3) Music Video Production, DC Row Me. for Public  Relation of Digital Media and Mass Communication Technology Division with Rap Style Music. 4) Music video quality assessment questionnaire DC Row Me with rap style music Passed the Objective Correspondence Assessment (IOC) and 5) the DC Row Me music video post-view satisfaction scale with rap style passed through a coherence assessment.  Questions and Objectives (IOC) use a 5-level rating scale.

The results of the study found that 1) DC Row Me with a rap style.  There is a production process with 3P steps, comprising Pre-Production, Production and Post-Production by producing music with content related to digital technology and mass communication courses.  It is a presentation of the branch's information through lyrics.  with a new rap style music style 2) The overall quality of music assessment form DC Row Me was at a high level with mean ()of 4.42 and standard deviation (S.D.) of 0.68 3.)  Music Video Production, DC Row Me. for Public  Relation of Digital Media and Mass Communication Technology Division with Rap Style Music. There is a production process with 3P steps, consisting of Pre-Production, Production and Post-Production, by making a music video for public relations about the digital media technology course and a new form of mass communication with a rap style of music.  With a visual presentation style by drawing with a story about the course and moving the characters along with the melody.  4) The overall quality of the music video media quality assessment DC Row Me was at the highest level with mean () of 4.53 and standard deviation (S.D.) of 0.64, and  5) The overall satisfaction assessment was at the highest level with mean () is 4.81 and standard deviation (S.D.) is 0.49.

Keyword:  Music Video Production, Rap Style Music, Public Relation, Digital Media and Mass

               Communication Technology Division.